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    There’s A Long Fly Nail!

    By SHOOT StaffUpdated:No Comments1604 Views

    By Sarah Woodward

    --

    Beware, gentle consumer. Danger lurks. But FOX Sports has taken the liberty of sending out a warning. In an ad campaign created by TBWA/Chiat/Day, San Francisco, and directed by Baker Smith of Santa Monica-based Harvest, FOX informs viewers that products made during the month of October are bound to malfunction. Why? Because assembly-line workers across the country will be watching Major League Baseball’s World Series on TV, rather than watching what they’re doing. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    FOX Sports.

    PRODUCTION CO.

    Harvest, Santa Monica.

    Baker Smith, director; John Stanier, DP; Bonnie Goldfarb, executive

    producer; Lauren Bayer, producer. Shot on location in Los Angeles.

    AGENCY

    TBWA/Chiat/Day, San Francisco.

    Chuck McBride, executive creative director; Eric King and Jeff Labbe, copywriters/art directors; Scott Wild, copywriter; Betsy Beale,

    producer.

    STOCK FOOTAGE

    FOX Sports/

    Major League Baseball.

    Michael Perez, assistant producer.

    EDITORIAL

    Lost Planet, Santa Monica.

    Hank Corwin, editor; Jennifer Dean and Hayley Mann, assistant editors; Susan Grogan, executive producer.

    POST

    Company 3, Santa Monica.

    Steve Rodriguez, colorist;

    Shara Martin, producer.

    Steele VFX, Santa Monica.

    Jerry Steele, online editor.

    VISUAL EFFECTS

    Steele VFX.

    Jerry Steele, visual effects artist; Monique Eissing, Combustion artist; Jo Steele, executive producer.

    AUDIO POST

    Eleven, Santa Monica.

    Jeff Payne, audio mixer; Matt Downs, assistant mixer.

    SOUND DESIGN

    Lost Planet.

    Paul Martinez, sound designer.

    Category:Top Spot of the Week



    Nike’s “So Win” Wins Super Clio

    Monday, February 10, 2025

    Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.

    As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.

    The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More

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