What one thing would you do to make the world a better place? It’s a question that’s become synonymous with beauty pageants. But the age-old query gets a different kind of reply in a new spot for Oxygen Media. Created by Mullen, Wenham, Mass., and directed by Bryan Buckley of bicoastal/international hungry man, "Pageant" is a :60 meant to look as if it had been spliced together from archival footage of beauty contests spanning the past 60 years. In it, 18 women successively tell the audience-a few words at a time-that they would improve the world by abolishing negative stereotypes of women in the media. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Oxygen Media.
PRODUCTION CO.
hungry man, bicoastal/
international.
Bryan Buckley, director; Russell Carpenter, DP; Dan Duffy and Stephen Orent, executive producers; Kevin Byrne, producer. Shot at Silvercup Studios, Long Island City, N.Y.
AGENCY
Mullen, Wenham, Mass.
Edward Boches, chief creative officer; Tim Roper, creative director/copywriter; Toygar Bazarkaya, art director; Sarah Monaco, producer.
EDITORIAL
Bug Editorial, New York.
Andre Betz, editor; Josh Towvim, assistant editor.
POST
Nice Shoes, New York.
Russ Bigsby, online editor.
Company 3, New York.
Billy Gabor, colorist.
Visual effects
Spontaneous Combustion,
New York.
Julie Watkins, visual effects artist; Trevor King, producer.
Nice Shoes.
Tim Crean, visual effects artist.
AUDIO POST
The Anx, New York.
Carl Mandelbaum, mixer.
SOUND DESIGN
The Anx.
Carl Mandelbaum, sound designer.
