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    Theorem Practices For AmEx

    By SHOOT StaffUpdated:No Comments1400 Views
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    CLIENT

    American Express.

    PRODUCTION CO.

    PYTKA, Venice, Calif.

    Joe Pytka, director/DP; Kathy Rhodes, executive producer; Leslie Vaughn, producer. Shot on location in Kissimmee, Fla.

    AGENCY

    Ogilvy & Mather, New York.

    Rick Boyko, co-president/chief creative officer; David Apicella, senior partner/ executive group creative director; Chris Mitton, senior partner/associate creative director; Terry Finley, partner/associate creative director; Kristal Kinder, art director; Cindy Casares, copywriter; Alice Mintzer, senior partner/executive producer; Tamira Sperling, producer; Karl Westman, executive music producer.

    EDITORIAL

    Go Robot!, New York.

    Adam Liebowitz, editor; Matt Silver, assistant editor; Alisa Sheinberg, executive producer; Jonlyn Williams, producer.

    POST

    Nice Shoes, New York.

    Eric Gelgand and Ed Skupeen, online editors; Chris Ryan, colorist.

    VISUAL EFFECTS

    Theorem, Culver City, Calif.

    Olivia d’Albis, creative director; Geraint Owen, executive producer; Susan Harris, producer; Craig Tollifson, animator.

    AUDIO POST

    Sound Lounge, New York.

    Peter Holcomb, Tom Jucarone and Rob Sayers, mixers.

    THE SPOT

    "Rain" (:30) opens with pro golfer Tiger Woods strolling onto a golf course with a bucket of balls and a club. As rain pelts down, Woods diligently practices his swing. The voiceover, provided by Woods, states, "I don’t have to lift weights. I don’t have to rebuild my swing. I don’t have to practice at night. Unless I want to be Tiger Woods." The spot concludes with layers of filigree from the American Express card drifting together with the card, and the graphic, "Are you relentless? Are you a card member?"

    Spot broke in August.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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