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    The Music Playground promotes Deborah Cally to VP of licensing

    By SHOOTUpdated:No Comments897 Views

    Bicoastal original music and sync licensing company The Music Playground has promoted L.A.-based Deborah Cally to VP of licensing.

    Handling creative pitching, deal negotiations, and business development with an array of clients, Cally has been integral to the growth and success of The Music Playground where she’s helped place or create music across thousands of TV shows, advertisements, trailers, promos, films, and other media.

    Working with brands and entertainment companies such as Google, Amazon, Microsoft, Samsung, Netflix, NBC, HBO, Showtime, Fox, CBS, and MTV, Cally brings over 20 years of experience in the music industry and has a keen ear for finding the right piece of music to elevate picture. 

    Eric Hillebrecht, chief creative officer of The Music Playground, said, “Deborah was brought in six years ago to open up doors for us and instead she broke down walls. I am ecstatic about the growth she has brought to our company and even more proud of her growth with us and to call her our VP of licensing.”

    Tags:Deborah CallyEric HillebrechtThe Music Playground

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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