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    The Mill LA promotes David Lawson to creative director

    By SHOOTUpdated:No Comments2685 Views
    LOS ANGELES --

    The Mill has promoted David Lawson to creative director in its Los Angeles studio. In his new position, Lawson will further enrich the creative output of Mill+, the content creation studio focused on concept-to-delivery partnerships.
     
    Lawson’s promotion comes after working with the company for the last decade on projects spanning the gaming and advertising industries, including Game of War’s “Rooftop” which was recognized by both the VES Awards and the AICP Show. He has directed multiple high-octane projects including Final Fantasy’s “A New Empire” and the iconic Marvel “Strike Force” commercial which, at last count, has 65 million views on YouTube.
     
    Robert Sethi, executive creative director at The Mill, commented, “David has an impressive insight into what motivates clients and audiences alike, and a passion for integrating live action with CG characters to create captivating storytelling.”

     

     

     

    Tags:David LawsonThe Mill



    Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day

    Wednesday, December 25, 2024

    Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.

    Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.

    She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."

    The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.

    Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.

    The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.

    Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.

    Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.

    There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.

    Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.

    Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More

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