The Mill has hired Bradon Webb and promoted Adam Carroll to serve as creative directors in its Chicago studio. They join the existing creative leadership team of Udesh Chetty and Donnie Bauer.
To support The Mill’s broad range of creative services, each of the newly appointed creative directors will be focusing on the growth and development of their respective departments, establishing The Mill’s robust offering to the Midwest market, from creative concept and direction, to design, visual effects and experiential marketing.
Webb comes over from Leviathan to lead The Mill’s Experience offering, ensuring the continued research and development into new creative opportunities that employ emerging technologies. Webb’s cross-disciplinary work happens at the intersection of art and technology. He specializes in finding innovative and engaging solutions for agencies and brands to reach their audiences and tell their stories, across multiple formats.
As industry focus shifts from shoot-based creative to digital storytelling techniques, established creative leads, VFX and shoot supervisors Carroll and Chetty will champion the visual effects arm of The Mill, continuing the team’s work on crafting world-class visual effects and exploring new digital solutions to tell brand stories.
Bauer, a celebrated and awarded expert in animation, will continue to lead The Mill’s Chicago-based design team but also take on a wider role in overall creative stewardship for the department. Bauer’s focus will lie in exploring design-led creative opportunities for clients, working closely with the Mill Experience and VFX teams to push digital boundaries.
Erica Hilbert, managing director of The Mill in Chicago, said, “With this strong creative team at the helm, we hope to continue to guide the Midwest creative market – even through this difficult and uncertain time – providing a range of digital creative solutions to ensure agencies, brands and our production partners can continue to tell great stories and get work made.”
