The Sweetshop's sister company assembles ensemble of artists to fuse artificial intelligence with human creativity
The Gardening.club., the sister company to production house The Sweetshop, has assembled a lineup of eight new artificial intelligence (AI) artists. The ensemble of talent looks to redefine storytelling by fusing cutting-edge AI with human creativity. The Gardening.club.โs guiding rule is that AI is never just a substitute; it must enhance and expand creative vision.
The fresh cohort of AI artists will bring an extra dimension to the work already championed by futurist Tomas Roope, co-founder of The Gardening.club, along with AI artist and co-founder Jacqui Kenny whose collaborative projects with brands like Gucci, Google, OpenAI and Louis Vuitton have impacted both the art and commercial worlds.
Melanie Bridge, co-founder and CEO of The Sweetshop and co-Founder of The Gardening.club,, said, โWeโve made it our mission to unearth the worldโs top AI artistsโit was a mandate for us that each would be a brilliant storyteller with a unique voice. It was also crucial that their body of work demonstrated not only artistic vision but would seamlessly translate into the commercial world. Itโs not common to see this level of mastery in AI artistry, and we believe our roster of eight represents the very best out there today.
Bridge continued, โWe have also been working hard with copyright lawyers worldwide to develop a comprehensive system of protocols, that ensure we can confidently use AI in our commercial projects–we are very proud of this and believe it to be an industry first.โ
Joining The Gardening.club are a group of talented artists who have already made waves as storytellers in the AI art world–Kenny, Floam World, Nathan Boey, Ethereal Moon, Junie Lau, Aashay Singh, YZA Voku, and KEZIAI. These artistsโ backgrounds are hugely varied; many have worked extensively in the creative industry as live action film directors, agency creative directors, designers, animators and post specialists, and have now expanded into this new creative space to redefine whatโs possible with AI and creativity.
Roope said, โThis new roster embodies the spirit of exploration and creativity that defines The Gardening.club. By embracing AI, these artists are expanding the language of film and opening doors to narratives we havenโt yet imagined. Itโs an exciting time for all of us.โ
The roster of AI Artists work will span across media, from commercials to cutting-edge digital campaigns and long-form entertainment.
Director Hannah Lau-Walker Joins Nexus Studios’ Global Roster
Nexus Studios has signed director and animator Hannah Lau-Walker for worldwide representation spanning commercials, branded content and music videos.
With over 15 years of industry experience, Lau-Walker had been freelancing prior to joining Nexus Studios. Known for infusing charm, humor and warmth into her work, Lau-Walker has exhibited such talents as strong art direction, animation expertise and versatility in tackling diverse subjects. Starting as a 2D animator, Lau-Walker transitioned quickly into directing. She has since led a variety of large-scale projects, including the acclaimed docuseries She Creates Change for global charity Room to Read, which was selected for the London Short Film Festival. She led an all-female team on Boobs, a film featuring original โboob artโ from illustrators around the world. Her collaboration with TED-Ed brought philosopher Thomas Hofweberโs exploration of AI to life and tackled deforestation for Serious Tissues, who went on to win the top prize at Sky Zeroโs Footprint Fund. Her original short, Yeah, Iโm Good Thanks, also earned the top award at the Depict British Awards.
Lau-Walker is equally passionate about fostering diversity and growth within the animation industry. As a founder of She Drew That, she leads initiatives to mentor, support, and empower women in animation through workshops, residencies, and community-driven projects. Her advocacy for inclusivity and innovation extends to her work as a speaker and participant in festivals, including Raindance and Annecy.
In addition to her creative achievements, Lau-Walker has also been an Animation and Film juror for numerous industry panels including BAFTA Cymru, Latin American Design Awards, British Animation Awards,... Read More