Postproduction studio The Colonie has hired Zach Day as producer/new business. Day brings more than 15 years of ad agency experience, most recently as a sr. producer at Leo Burnett. In his new role, he will focus on developing business and forging agency alliances beyond the studio’s base in Chicago.
The Colonie partner/editor Bob Ackerman said that the studio has collaborated with Day on numerous projects over the years and feels he is the perfect choice to lead a new expansion initiative. “We know Zach’s producing skills, we know his client skills, we know how passionate he is. I have no doubt his enthusiasm for our industry will strengthen the Colonie’s relationship to Chicago agencies as well as agencies in Detroit, Milwaukee, Kansas City, Madison and other cities across the Midwest. He understands their perspective having worked on that side for so long.”
Partner/executive producer Mary Caddy added that Day brings a fresh perspective to postproduction. “We’ve built a great business, but we can always improve,” she said. “We have a lot of respect for Zach and feel his ability to look at things with fresh eyes will help us move forward.”
For his part, Day says he was seeking a new challenge and has always enjoyed the editorial and postproduction side of the business, especially his interactions with The Colonie. “A ton of the work that I produced at Burnett passed through this studio,” he noted. “I came to see myself as part of the family because that’s how I was treated.”
A Chicago native, Day earned a degree in advertising and marketing from Columbia College before joining Leo Burnett as a junior account executive in 2005. He soon gravitated to a production role and moved up the agency ranks, becoming a senior producer in 2016. As such, he has produced work across a variety of media for brands including Samsung, Aldi, United Healthcare and Budweiser.
Day is looking forward to introducing The Colonie’s expertise to new agency partners and to helping the studio broaden its service offering. “We’ve got a great team and my role is to ensure we’re bulletproof on every project that comes through the door,” he said. “We have a lot of resources and expertise across a range of services, but there is more room to grow. I’d like to explore possibilities for bringing other facets of production into the studio.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More