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    The Ad Council names Elise James-DeCruise as its first chief equity officer

    By SHOOTUpdated:No Comments1708 Views
    NEW YORK --

    Elise James-DeCruise has been named the Ad Council’s chief equity officer, a new role at the organization. James-DeCruise will oversee the Ad Council’s ongoing commitments to diversity, equity and inclusion.

    James-DeCruise brings more than 20 years of experience in leading strategies and solutions to promote diversity, equity and inclusion and professional development within the world of marketing and communications. Previously, James-DeCruise held the positions of chief diversity and inclusion officer at Marcus Thomas, a Cleveland-based independent marketing communications agency, and VP, global head of multicultural marketing and inclusion at MediaMath in New York. 

    As chief equity officer of the Ad Council, the nation’s leading producer of social good communications, James-DeCruise will report to president and CEO Lisa Sherman. Working closely with senior leadership, James-DeCruise will initiate, advocate for and evaluate the programs and practices that foster a more diverse and inclusive environment, including overseeing and evolving the organization’s existing commitments to racial justice. 

    “The Ad Council is unequivocally committed to fighting systemic racism and injustice, both within our organization and in the work we do to reach and motivate the American public,” said Sherman. “I am thrilled to have Elise join our team and welcome her leadership as we accelerate our efforts to create a more inclusive and equitable workplace and society.” 

    “Having the opportunity to join the Ad Council as the first chief equity officer is humbling, exciting and rooted in hope for our community, our industry and the next generation of leaders,” said James-DeCruise. “This work is truly at the intersection of my passion for community building, advertising for social good and my longstanding commitment to the advancement of equity and inclusion across the workforce, workplace, marketplace and community, and I couldn’t be more excited. I look forward to supporting everyone across the organization as we partner together to create psychologically safe and brave spaces and deepen the connections between our work and our values.”  

    James-DeCruise holds a Master of Science in Instructional Leadership and a Bachelor of Arts in Communications from Robert Morris University. Her awards and accolades include recognition by Forbes as one of the top “Female Leaders to Watch” in tech; by IAB (Interactive Advertising Bureau) for Excellence in Education 2019;  by Ad Exchanger for Best Education and Tools 2019; by Chief Learning Officer (CLO) Awards 2016 for Strategy; and by Chief Learning Officer Awards 2016 for Innovation. 

    Tags:Ad CouncildiversityElise James-DeCruiseinclusion



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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