NEW YORK-Tape House Digital is relaunching itself this month under a new moniker: Black Logic. The move includes redefining the New York-based company as a creative- and design-driven firm and expanding its services to include live-action direction and production.
"We want to present ourselves as a design and creative entity," explained VP/creative director Michel Suissa, who has already forayed into directing. In recent months, he has directed the live action on such Tape House Digital projects as "Range of Motion" for Ben Gay via Cline, Davis & Mann, New York; Showtime’s "Sci Friday" and "The Wall" promos via Showtime unit The Red Group, New York; and Reading Rainbow’s "New Program Opening" for Lancit Media, New York. Karen Stewart, VP/executive producer, said the company would expand its directorial roster as needed.
Alfie Schloss, VP, marketing, said the company is going after the "highest-end work" and aims to "raise our craft to the next level." Suissa noted that while the house is expanding its repertoire, visual effects would remain its core business.
Tape House Digital opened with seven employees in 1992 as a sister to The Tape House Editorial Company. Today the company employs over 50.
Since last summer, the company has grown its staff. The newest hires include: Gavin Guerra, senior animator; Patricia Heard Greene, computer animator; Jenifer Lee Fogelstrom, computer animator; Sophia Pavlatos, visual effects artist/ designer; and Kelley McDermott, associate producer. The company also grew its capabilities with additional Maya and Softimage 3D stations.
