Director Tony Petrossian has joined th2ng (pronounced “thing two”), the live action production division of th1ng Group (“thing 1”), for commercial representation in the U.S. and the U.K. This first signing in America for th2ng signals a continued U.S. expansion for th1ng Group, an international commercial and visual media production company with offices in New York, London, Dubai, and Stockholm.
Petrossian was formerly repped by Rhythm+Hues Commercial Studios where his work included the charmingly comedic “Seagulls” spot for Cape Cod Potato Chips from Baltimore agency GKV. Voted the year’s best from the 2012 collection of SHOOT‘s “The Best Work You May Never See” entries, “Seagulls” combines live action with a flock of CG-animated seagulls who turn into a rock band which performs the Flock of Seagulls hit, “I Ran (So Far Away).” A man enjoys the impromptu concert on the beach while munching on Cape Cod Chips, giving credence to the slogan positioning Cape Code as the “Home of Ridiculously Good Chips.”
Petrossian’s experience spans live action and VFX as well as commercials and music videos. He has directed for such clients as Nike, McDonald’s and Sony Ericsson and music artists ranging from Rise Against to Ludacris. Back in 2007, Petrossian gained inclusion into SHOOT‘s New Directors Showcase largely on the strength of his branded content piece, Beijing Ballers, for Nike out of Wieden+Kennedy, Shanghai.
Under the aegis of th1ng Group’s U.S. exec producer and managing director Bill Hewes, th2ng has been serving stateside clients through its NY studio and a lineup of international directors. “Adding a U.S.-based director to our roster with Tony’s talent and creative depth,” said Hewes, “puts th2ng into an even better position to deliver amazing creative to current and future clients here in America and across the globe.”
Curatorial Committee Roster Is Set For The 2025 AICP Post Awards
The AICP has set the full roster for the Curatorial Committee for the 2025 AICP Post Awards. The group, representing experts from the full gamut of postproduction crafts as well as from the agency and brand ranks, will meet this spring under the leadership of AICP Post Awards chairperson James Razzall, U.S. president of advertising, Framestore.
The extended entry deadline for the full suite of AICP Awards--which includes The AICP Show: The Art & Technique of the Commercial, and the AICP Next Awards--is Wednesday, March 5. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
One of Razzall’s key responsibilities as chair is to form the AICP Post Awards Curatorial Committee, which will determine the selection of the final winners and choose the Post Awards Best of Show from among the category winners. “I was looking for the best people at the top level in all their respective crafts,” explained Razzall. “We aimed to be as diverse and geographically as broad as possible. And we looked for cross-discipline opinions. We strove for a mix of people, including those who curate the work, not just our peers in post but also the best people we have worked with on the brand and agency side.
“Across the board, we were looking for people with a strong voice,” Razzall continued. “Our goal is to have a proper conversation, so we can filter through to make sure the best work is being recognized. When you consider the amount of effort that’s gone into these entries and the level of craft that they exhibit, we owe them that respect and honor of judging the work... Read More