Director Tony Petrossian has joined th2ng (pronounced “thing two”), the live action production division of th1ng Group (“thing 1”), for commercial representation in the U.S. and the U.K. This first signing in America for th2ng signals a continued U.S. expansion for th1ng Group, an international commercial and visual media production company with offices in New York, London, Dubai, and Stockholm.
Petrossian was formerly repped by Rhythm+Hues Commercial Studios where his work included the charmingly comedic “Seagulls” spot for Cape Cod Potato Chips from Baltimore agency GKV. Voted the year’s best from the 2012 collection of SHOOT‘s “The Best Work You May Never See” entries, “Seagulls” combines live action with a flock of CG-animated seagulls who turn into a rock band which performs the Flock of Seagulls hit, “I Ran (So Far Away).” A man enjoys the impromptu concert on the beach while munching on Cape Cod Chips, giving credence to the slogan positioning Cape Code as the “Home of Ridiculously Good Chips.”
Petrossian’s experience spans live action and VFX as well as commercials and music videos. He has directed for such clients as Nike, McDonald’s and Sony Ericsson and music artists ranging from Rise Against to Ludacris. Back in 2007, Petrossian gained inclusion into SHOOT‘s New Directors Showcase largely on the strength of his branded content piece, Beijing Ballers, for Nike out of Wieden+Kennedy, Shanghai.
Under the aegis of th1ng Group’s U.S. exec producer and managing director Bill Hewes, th2ng has been serving stateside clients through its NY studio and a lineup of international directors. “Adding a U.S.-based director to our roster with Tony’s talent and creative depth,” said Hewes, “puts th2ng into an even better position to deliver amazing creative to current and future clients here in America and across the globe.”
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More