CLIENT
Pioneer North America.
PRODUCTION CO.
Go Film, bicoastal.
Gary McKendry, director; James Whittaker, DP; Robert Wherry and Jonathan Weinstein, executive producers; Larry Gold, producer. Shot on location in Vancouver, B.C.
AGENCY
BBDO West, San Francisco.
Ken Mandelbaum, creative director; Tammy Smith White, producer; Sakol Mongkolkasetarin, associate creative director/art director; Jim Lesser, associate creative director/copywriter.
EDITORIAL
FilmCore San Francisco.
Doug Walker, editor; Peter Jarit, producer.
POST/VISUAL EFFECTS
The Finish Line, Santa Monica.
Paul Song, online editor/lead visual effects artist; Jon Mueller and Peter Mayor, visual effects assistants.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
MindBomb Films, San Francisco.
Christopher Kirk, graphic designer.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC/SOUND DESIGN
Elias Arts, bicoastal.
Daniel Hulsizer, composer; Dave Gold, creative director; Ann Haugen, producer.
THE SPOT
"The Long Drive" (:60/:30) demonstrates the integration of Pioneer’s video products. The spot features a father who’s worried about an upcoming road trip that is going to keep his young sons cooped up in a car. Using Pioneer’s plasma television, video recorder and DVD recorder, Mom combines car-racing footage from television shows, with home movies of the kids riding in toy cars.
Spot broke in October.