Special effects and finishing boutique Arsenal FX has brought senior VFX artist Terry Silberman and CG lead Eli Guerron on board. They join a roster that also consists of owner/artist Mark Leiss, and Joseph Grosso, who’s been promoted to senior Flame artist.
A 20-year industry vet, Silberman was previously on staff at Solid. His credits span such clients as Honda (the “Eyes” spot for agency RPA), Monster.com (“Slots” directed by Frank Budgen of Gorgeous Enterprises and Anonymous Content for BBDO New York), Nike (“Spider” for Wieden+Kennedy, Tokyo), K-Swiss (for agency The Gale Group) and Mitsubishi (BBDO L.A.).
Silberman is adept on Autodesk platforms. His expertise spans Flint, Flame, Inferno, Smoke, Combustion, Nuke, PC, Mac, Photoshop and even Jaleo.
Guerron
While he briefly attended El Camino College in Torrance, Calif., Guerron found the VFX program lacking so he hoped for on-the-job experience. He went the internship route and apprenticed for established artists. This approach paid off as Guerron worked his way up the industry ladder, eventually becoming a CG lead and associate creative director at Blissium in Santa Monica, working on campaigns for SpikeTV and TV series such as CSI. Working alongside director Eric Bute and exec producer Jim Rutherford, Guerron oversaw the launch of SpikeTV Original TV’s series Blade and The Killpoint.
After two years with Blissium, Guerron gained broad experience freelancing for Transistor, Logan, Psyop, Imaginary Forces, and Yu+Co, among others. He had some of his most notable collaborations with directors (Frank Budgen, Lance Acord) while freelancing at a52.
Arsenal exec producer Ashley Hydrick said that Guerron’s hire allows the company to pursue more work in modeling, texture, lighting, titles and 3D.
At Arsenal, Guerron has wrapped Cadillac’s “Gallery,” a Yoplait spot directed by Ronnie Koff at Imaginary Forces, and a project for an undisclosed client entailing a collaboration with Richard Taylor, VFX supervisor on the original Tron film.
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide €2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was “crucial to continue to drive progress for both Cannes Lions and the industry.” Starling added, “The ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why we’re prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.” Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More