The American Society of Cinematographers (ASC) has named Terry McCarthy as CEO of the organization. In this newly created role, McCarthy is responsible for all business matters relating to the Society, including events, educational efforts, and publishing.
With more than 30 years of experience in journalism, McCarthy is a four-time Emmy® winner and recipient of an Edward R. Murrow Award. He also brings extensive non-profit management experience to the ASC, having previously served as president of the American Academy in Berlin, and prior to that as president and CEO of the Los Angeles World Affairs Council.
“Terry’s exceptional background in media and global relationship building will help to guide our ongoing outreach and visibility, and expand our publishing and web activities,” said Kees van Oostrum, ASC president. “Our mission is to drive cinematography into the future, steering the conversations around modern image making. The Society and its members are uniquely able to play an important role in maintaining the intentions of filmmakers amidst an expansive landscape of new tools and distribution platforms.”
McCarthy has traveled throughout the United States, Europe, Asia and Latin America as a reporter, covering political, military and societal issues for TIME magazine, ABC News and CBS News. He speaks six languages–English, German, French, Spanish, Japanese and Chinese.
McCarthy said, “The entire industry is going through a period of creative disruption. Cinematographers, with one foot in the artistic side and one foot in the technology side, are perfectly placed to play a major role in determining how movies, television and even video games will look in the future. The ASC will shape this discussion through our educational efforts both with our Master Classes, technology committees and public talks at the Clubhouse, as well as in the pages of our magazine, American Cinematographer.”
On the heels of announcing ASC’s associate membership with IMAGO (the International Federation of Cinematographers), van Oostrum highlights ambitious plans for the ASC moving into 2020. “We plan to further expand our international sessions of the popular ASC Master Classes. We will also program and host our biennial International Summit in June.”
McCarthy added that there will be special events throughout the year to celebrate the 100th anniversary of American Cinematographer. “This magazine continues to have iconic status, and by the end of this year we will have every one of its 1,200 issues available in a searchable online database–a real treasure trove of 100 years of cinematography!”
The work of several ASC Committees rounds out the Society’s commitment to advancing the art of cinematography, including the Motion Imaging Technology Council, Vision Committee, and Education and Outreach group.
The ASC comprises over 400 members around the world, with over 200 associate members working in allied sectors of the industry.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More