CLIENT
Ikea.
PRODUCTION CO.
Smuggler, bicoastal.
StyleWar, director; Crille Forsberg, DP; Patrick Milling Smith and Cathy Pellow, executive producers; Greg Cundiff, producer/U.S.; Joakim Kromner, producer/Sweden. Shot at Independent Studios, Stockholm.
AGENCY
Crispin Porter+Bogusky, Miami.
Alex Bogusky, executive creative director; Paul Keister, creative director; Steve O’Connell, associate creative director/copywriter; John Parker, art director; David Rolfe, co-head of production/senior producer; Bill Meadows, music producer.
EDITORIAL
Nostromo, Stockholm.
Filip Engström, editor.
POST/VISUAL EFFECTS
Stopp, Stockholm.
Martin Wik, colorist.
The Syndicate, Stockholm.
Bjorn Jensen, online editor/compositor.
AUDIO POST
Houseworks, Stockholm.
Edward Björner, mixer/engineer.
MUSIC
Tequila Mockingbird,
Austin, Texas.
Andrea Perry, composer.
SOUND DESIGN
Ohm, New York.
Colin O’Neil, sound designer.
THE SPOTS
Two :30s—"Bedroom" and "Family Room"—showcase Ikea furniture for any budget. Using what appears to be ultra-fast time-lapse photography, the ads spotlight a pair of makeovers for $770 and $790, respectively, while strange men appear, holding signs to introduce each redesign.
Spots broke in September.