The opportunity to watch online video content on TV is stymied by the cost of the technology, but not consumer interest. According to E-Poll’s “Multi-Platform Viewing of Video Content,” cited in an eMarketer report last week, about half of TV viewers said they would like to be able to transfer online video to TV, but only 17 percent would pay $100 or more for a device.
The report found young teens the best market, because more than half own and use a computer, TV, VCR, DVD player and mobile phone on a regular basis, according to a Los Angeles Times and Bloomberg survey from last summer.
“Things are changing quickly, and it’s likely that teens are much more familiar with the various ways they can watch video,” said eMarketer Senior Analyst Debra Aho Williamson. “Young people will expect to be able to watch TV anywhere, any time. It will be a part of their everyday life, just as mobile phones are today.”
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More