Three-fourths of U.S. Internet users ages 18-24, approximately 100 million Americans, have streamed digital content online and 48 percent have streamed broadband video ads, according to Motion: Keeping Pace With Digital Video Behavior, a new study by Ipsos Insight Technology & Communications.
The study found that Internet users between 18-24 stream online video content more than any other group. It found that 27 percent streamed ads within the past 30 days and 48 percent had streamed them in the past.
Ads are among the shorter form content that is popular for downloads. Movie/TV trailers, news and sports clips were also heavily downloaded.
“Clearly the YouTube phenomenon has caught on, and given the appetite for video, the ability to select and watch what you want online has become a strong lure for many young consumers,” said Brian Cruikshank, executive VP of Ipsos.
Celebs Among Thousands Evacuated in Los Angeles Fires
Wildfires in and around Los Angeles have burned several celebrities' homes and forced stars including Mark Hamill, Mandy Moore and James Woods, to evacuate. Cary Elwes and Paris Hilton are among the stars who said Wednesday they had lost homes in the Palisades fire. California firefighters are battling wind-whipped fires tearing across the area, destroying homes, clogging roadways as tens of thousands fled and straining resources as the fires burned uncontained Wednesday. The Pacific Palisades neighborhood is a hillside area along the coast dotted with celebrity residences and memorialized by the Beach Boys in their 1960s hit "Surfin' USA." In the frantic haste to get to safety, roadways became impassable when scores of people abandoned their vehicles and fled on foot, some toting suitcases. "Evacuated Malibu so last minute," wrote Hamill in an Instagram post Tuesday night. "Small fires on both sides of the road as we approached (the Pacific Coast Highway)." Less than 72 hours before, Hollywood's highest-wattage stars had convened to walk the Golden Globes' red carpet, the first major event of the exuberant and, for many, triumphant awards season. The revelry of awards season had quickly been snuffed out, too: Premieres of contenders like "Better Man" and "The Last Showgirl" were canceled, the Screen Actors Guild Awards nominations were announced via press release instead of at a live event and weekend events like the AFI Awards were preemptively scrubbed. The Oscar nominations are also being delayed two days to Jan. 19 and the film academy has extended the voting window to accommodate members affected by the fires. Here's how celebrities and entertainment companies are being impacted by the fires burning in and around Los... Read More