Three-fourths of U.S. Internet users ages 18-24, approximately 100 million Americans, have streamed digital content online and 48 percent have streamed broadband video ads, according to Motion: Keeping Pace With Digital Video Behavior, a new study by Ipsos Insight Technology & Communications.
The study found that Internet users between 18-24 stream online video content more than any other group. It found that 27 percent streamed ads within the past 30 days and 48 percent had streamed them in the past.
Ads are among the shorter form content that is popular for downloads. Movie/TV trailers, news and sports clips were also heavily downloaded.
“Clearly the YouTube phenomenon has caught on, and given the appetite for video, the ability to select and watch what you want online has become a strong lure for many young consumers,” said Brian Cruikshank, executive VP of Ipsos.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More