Three-fourths of U.S. Internet users ages 18-24, approximately 100 million Americans, have streamed digital content online and 48 percent have streamed broadband video ads, according to Motion: Keeping Pace With Digital Video Behavior, a new study by Ipsos Insight Technology & Communications.
The study found that Internet users between 18-24 stream online video content more than any other group. It found that 27 percent streamed ads within the past 30 days and 48 percent had streamed them in the past.
Ads are among the shorter form content that is popular for downloads. Movie/TV trailers, news and sports clips were also heavily downloaded.
“Clearly the YouTube phenomenon has caught on, and given the appetite for video, the ability to select and watch what you want online has become a strong lure for many young consumers,” said Brian Cruikshank, executive VP of Ipsos.
Director Dag Johan Haugerud’s “Dreams (Sex Love)” Wins Top Prize At The Berlin Film Festival
A Norwegian film about love, desire and self-discovery won top honors at the 75th Berlin International Film Festival on Saturday.
A jury headed by American director Todd Haynes awarded the Golden Bear trophy to "Dreams (Sex Love)" by director Dag Johan Haugerud.
Haynes called it a "meditation on love" that "cuts you to the quick with its keen intelligence."
The film focuses on a teenager played by Ella Øverbyer, infatuated with her female French teacher, and the reactions of her mother and grandmother when they discover her private writings. It's the third part of a trilogy Haugerud has completed in the past year. "Sex" premiered at Berlin in 2024, and "Love" was screened at the 2024 Venice Film Festival.
The runner-up Silver Bear prize went to Brazilian director Gabriel Mascaro's dystopian drama "The Blue Trail." Argentine director Ivan Fund's rural saga "The Message" won the third-place Jury Prize.
The best director prize went to Huo Meng for "Living the Land," set in fast-changing 1990s China.
Rose Byrne was named best performer for her role as an overwhelmed mother in the Mary Bronstein-directed "If I Had Legs, I'd Kick You." Andrew Scott won the supporting performer trophy for playing composer Richard Rodgers in Richard Linklater's "Blue Moon."
The climax of the festival known as the Berlinale came on the eve of Germany's parliamentary elections after a campaign dominated by migration and the economy.
The national election is being held seven months early, after Chancellor Olaf Scholz's governing coalition collapsed in a dispute about how to revitalize the country's economy.
Efforts to curb migration have emerged as a central issue in the campaign — along with the question of how to handle the... Read More