Technicolor has entered into an exclusive agreement with Mediacontech to acquire Mikros Image, a French production and post company with bases of operation in Paris and Montreal. The deal–which is expected to be completed in the second quarter of 2015–bolsters Technicolor on the animation and ad industry fronts.
Mikros Image has talent and resources in place spanning production and post for features, TV, commercials and branded content. Its work in advertising includes campaigns for Evian, Dior and Audi. Mikros’ feature animation division, located mainly in Montreal, has developed a proven pipeline, built a strong team of artists, and has to its credit such projects as Asterix: The Land of the Gods, The Little Prince and Munes. Mikros Image generated €44 million of revenue in 2014.
“The acquisition of Mikros Image aligns with our strategic objective to grow in animation and advertising,” said Technicolor’s CEO Frederic Rose. “Their proven expertise in feature animation film and advertising will strengthen our offering.”
The animation market has been identified as a major growth driver for the Technicolor Group as part of its 2020 strategic plan. The transaction complements Technicolor’s animation services which recently grew with the acquisition of Ouido Productions, a French-based production house specializing in animated TV series.
Mikros Image will retain its own brand, management and culture of creativity and be added to Technicolor’s brands portfolio, which already includes MPC, Mr. X, Ouido and Technicolor.