Tim Wettstein has joined Team One as executive creative director. He will team with exec director Paul Silverman to lead the agency’s Dallas office.
With a wealth of international experience including stints in London, Amsterdam and Stockholm, Wettstein brings additional creative expertise and global cultural perspective to the shop, which includes brands such as Lexus, Indian Motorcycles, EA and The Ritz-Carlton. Among his past affiliations are 72andSunny, CP+B, J. Walter Thompson, and BBDO New York.
Wettstein is known for his first-to-market executions including a breakthrough broadcast TV spot in stereoscopic 3D and the first interactive “Eye Contact Installation” for the Ad Council/Autism Speaks from BBDO NY that was honored in the Next Experiential category of the AICP Next Awards in 2012 and is now part of the permanent collection at the Museum of Modern Art in New York. His passion for finding creative solutions that use technology in innovative ways brought to life Bullseye’s Playground for Target, an immersive, in-store gaming experience allowing the player to physically walk throughout a game and interact with characters within a store environment using Google’s Tango 3D mapping technology.
Wettstein has also led campaigns for Google, Carl’s Jr, Gillette, Best Buy and Call of Duty and is recognized by Cannes, Webby Awards, CLIO Awards, D&AD, LIA Awards, One Show and the Effie Awards.
“Tim brings a truly integrated way of thinking that will be a perfect addition to the creative leadership team,” said Chris Graves, chief creative officer at Team One. “He’s a talented creative with a passion for design and problem-solving, and his energy and enthusiasm are contagious.”
A pilot in his spare time and self-declared “engine enthusiast,” Wettstein has an adoration for cars, motorcycles and planes which will bring an added passion to the Lexus brand’s continued design evolution.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More