Rosabel “Rosie” Murai has joined Team One as chief media officer. Murai will be responsible for further deepening Team One’s integrated marketing approach and ensuring continued impact for the agency’s roster of clients, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays Bank, The RealReal, HKS Architects, KB Home, Hewlett Packard Enterprise, HP Inc., Simplot, and Cathay Pacific Airlines.
This marks Murai’s return to Team One after executive tenures at OMD, Deutsch, Canvas and Twitter (currently known as X), where she drove numerous brand-building, media-led efforts for top automotive, SaaS and financial services clients, particularly for the Millennial/Gen Y and Gen Z consumer. In light of this experience, her remit at Team One includes leading Team One’s PR and influencer, experiential and events, and media capabilities across all clients, in tandem to connecting paid and owned channels seamlessly for agency clients.
“The role of a chief media officer has evolved dramatically in the last few years–and requires a special kind of leadership with big creative ambition to develop talked-about integrated programs while at the same time possessing a deep fluency in data, platforms and systems,” said Julie Michael, CEO, Team One. “On top of that, Team One always looks to hire ‘the partnering kind’ as we find that employees who lead with positivity and kindness are most successful. Rosie fits that bill in spades. She is a modern thinker who understands the next generation of consumers and is poised to guide our clients into the future.”
Murai said, “The marketing landscape has undergone an incredible shift over the past decade or so, and in order to stay relevant, brands have to meet consumers where they are. I’m excited to come back to Team One, which has long had such a deeply integrated practice, and support the agency’s efforts to bridge smart, strategic ideas with meaningful, intentional execution for our clients and partners.”
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More