Technicolor Creative Services, Montreal, has launched 4 Westmount Square (4WS), a unit dedicated to servicing commercial postproduction and visual effects.
“Commercial clients have been coming in for color grading; Technicolor saw the market and the opportunity,” explained director of commercials Patrice Cormier. There are a limited number of color correction suites available in Montreal and that has sometimes prompted local commercialmakers to go to Toronto to work, he related, explaining that with the color correction services, the hope is to keep more work both in house and in the city.
4WS opened with two Smoke/Flame suites, a 2D and 3D graphics unit, and color correction services using Autodesk (Discreet) Lustre in a theatrical, nonlinear environment.
Cormier explained that the new unit will operate in shared but separate space from TCS Montreal, which focuses on long-form work. The new venture was designed to cater to what agency clients expect in terms of facility design, comfortable suites, staff, project management and client services.
Cormier’s career has focused on advertising; he earlier worked as a spot editor at Montreal’s Buzz Image Group. From ’97-’02 he was interface specialist at Autodesk (then Discreet), during which time as a project head and senior trainer he visited more than 300 post houses around the world. He then returned to Buzz as VP business development; during that time he was the architect of Buzz’s HD unit.
At 4WS, Cormier designed the dedicated commercial Smoke/Flame rooms for client-attended sessions. He said the Smoke/Flame combo was an easy choice as “it’s the only thing, I think, for doing commercials. It can work in real time, and clients ask for it by name.” The graphics unit includes a variety of software including Mac graphics, Final Cut Pro and Maya.
Color correction is particularly unique, as 4WS is one of the first facilities in the world to offer to commercial clients a nonlinear Autodesk (Discreet) Lustre color grading theatre. This theatrical environment is equipped with a NEC digital projector; the workflow also incorporates Filmlight’s Northlight Film scanner and the Arrilaser film recorder. The Lustre combines Autodesk’s Incinerator for added power. Source materials may include HDCAM SR, HD D5 or 2k data. This theatre will be shared with TCS’ long-form business, while construction is planned for a second Lustre suite dedicated to commercial work.
“For commercials, I think the advantage to Lustre is to see the final project actually conformed [in shot order],” said Nico Ilies, chief commercial and feature colorist. “Typically you only see the final project at then end.”
HD capabilities, he added, are another plus. “In the next year we expect a demand for HD [commercials],” he predicted. “The footage can be scanned, and you can create multiple commercials, right away. You can create SD, HD, film and you are not restricted to the format.”
Also available for commercials is newly hired colorist Vickie-Lynn Roy. The 4WS team also includes creative director Louis-Martin Duval, executive producer Guyaine Dutil, editor/effects artist Jean-Marc Laurin, and art director Emmanuel “Maz” Mazeron.
Cormier reported that Technicolor also plans to take advantage of synergies with its other commercial businesses: 49 Ontario (formerly Toybox) in Toronto and The Moving Picture Company in London. He reported that the Montreal business has already been tapping into the larger 3D capabilities in Toronto for a commercial project, and plans also call for the launch of a new Web site for this complete group of commercial post businesses.
TCS/Montreal and 4WS are also connected to Technicolor’s private high-speed network that links with other Technicolor companies in cities including London, Los Angeles, New York and Toronto.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More