The One Club announced the Gold, Silver and Bronze Pencil winners this evening (5/13) at the 35th Annual One Show. The ceremony, which took place at Lincoln Center’s Alice Tully Hall, honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content–and also took a historic look back at 35 years of the finest in advertising.
More than 600 advertising professional and guests celebrated the winners at the gala event produced by The One Club.
“Best of Show” was presented to BBH London for the Johnnie Walker short film, “The Man Who Walked Around the World.” This six-minute film was shot in one continuous take and stars Scottish actor Robert Carlyle.
Procter & Gamble was named “Client of the Year” for pushing the boundaries of creativity and taking risks with work including Old Spice’s “The Man Your Man Could Smell Like” and Tampax’s “Zack Johnson.”
The One Show’s top Pencil winners included: TBWAHuntLascaris, Johannesburg with a total of five Pencils (two Gold, two Silver, one Bronze); Ogilvy & Mather, Singapore, also with five Pencils (one Gold, one Silver, three Bronze; Wieden+Kennedy, Portland, Ore., tallying four Pencils (two Gold, two Silver); and BBDO New York (one Gold, one Silver, one Bronze) and Ogilvy, Frankfurt with three apiece (one Gold, two Silver).
“This year’s One Show winners truly reflect the global nature of today’s creativity,” said The One Club’s Warlick. “Advertising is now shared and viewed all around the world, and the work that was awarded tonight showcased brilliant marketing solutions that transcended borders.”
This year’s Green Pencil Award, which recognizes outstanding work that is environmentally friendly or smart, was presented by leading eco-lifestyle expert Danny Seo, to the Berghs School of Communication and Stockholm University in Sweden. The students were recognized for their outstanding creative concept for MillionTreesNYC, a program with a goal to plant and care for one million trees across New York City’s five boroughs over the next decade. This was the first time student work has been recognized with a Green Pencil.
A complete list of the 2010 One Show Gold, Silver and Bronze Pencil winners and finalist entries can be accessed here.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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