The One Club announced the Gold, Silver and Bronze Pencil winners this evening (5/13) at the 35th Annual One Show. The ceremony, which took place at Lincoln Center’s Alice Tully Hall, honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content–and also took a historic look back at 35 years of the finest in advertising.
More than 600 advertising professional and guests celebrated the winners at the gala event produced by The One Club.
“Best of Show” was presented to BBH London for the Johnnie Walker short film, “The Man Who Walked Around the World.” This six-minute film was shot in one continuous take and stars Scottish actor Robert Carlyle.
Procter & Gamble was named “Client of the Year” for pushing the boundaries of creativity and taking risks with work including Old Spice’s “The Man Your Man Could Smell Like” and Tampax’s “Zack Johnson.”
The One Show’s top Pencil winners included: TBWAHuntLascaris, Johannesburg with a total of five Pencils (two Gold, two Silver, one Bronze); Ogilvy & Mather, Singapore, also with five Pencils (one Gold, one Silver, three Bronze; Wieden+Kennedy, Portland, Ore., tallying four Pencils (two Gold, two Silver); and BBDO New York (one Gold, one Silver, one Bronze) and Ogilvy, Frankfurt with three apiece (one Gold, two Silver).
“This year’s One Show winners truly reflect the global nature of today’s creativity,” said The One Club’s Warlick. “Advertising is now shared and viewed all around the world, and the work that was awarded tonight showcased brilliant marketing solutions that transcended borders.”
This year’s Green Pencil Award, which recognizes outstanding work that is environmentally friendly or smart, was presented by leading eco-lifestyle expert Danny Seo, to the Berghs School of Communication and Stockholm University in Sweden. The students were recognized for their outstanding creative concept for MillionTreesNYC, a program with a goal to plant and care for one million trees across New York City’s five boroughs over the next decade. This was the first time student work has been recognized with a Green Pencil.
A complete list of the 2010 One Show Gold, Silver and Bronze Pencil winners and finalist entries can be accessed here.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More