NEW YORK—The Art Directors Club has unveiled the advertising winners for its 83rd annual awards competition. The honorees will be recognized during a gala awards presentation in New York on June 3. TBWA/Chiat/Day, Los Angeles, scored the most gold TV wins for its Apple iPod campaign, as well as for its Sony PlayStation work. Bicoastal/international @radical.media has earned two gold medals with its work on iPod for TBWA/ Chiat/Day, and for several Miller Brewing Company ads.
The iPod package, comprising the spots "Hip-Hop," "Rock" and "Dance," scored a gold campaign win for art direction. Dave Meyers of @radical.media directed the trio of commercials, earning the production company one of its gold honors. (The package additionally won silver for sound design, which was done by Francois Blaignon of Nomad Editing Company, Santa Monica, with stimm?ng, Santa Monica, handling music supervision.) TBWA/Chiat/Day earned a gold for a single spot with Sony PlayStation’s "Tractor Beam," directed by Dayton/Faris—Jonathan and Valerie, respectively—of bicoastal Bob Industries.
The Miller High Life ads "FlamZ," "Pager" and "Fox Hole," out of Wieden+Kennedy (W+K), Portland, Ore., and directed by Errol Morris of @radical.media scored a campaign gold win for the agency and the production company. Each ad was additionally honored with a silver win in the single spot category. Additionally, the New York office of W+K scored gold in the newly created multi-channel campaign category for ESPN/Sega’s online "Beta 7" campaign.
An MTV Networks promo package called "Watch and Learn" also scored a campaign gold. The three animated spots, "Gay/Straight," "Three Second Rule" and "Musical Instrument," were directed by Matt Vescovo and produced via bicoastal Hornet. Rounding out the gold wins were Evian’s "Waterboy," out of BETC Euro RSCG, Paris, and directed by the directing team So & Sau—Sophie Deiss and Jean-Christophe Saurel—of Wizz Productions, Paris; and Ilingua Language School’s "Eurolingo," out of Kolle Rebbe Werbeagentur, Hamburg, Germany, and directed by Christian Reimann and Moritz Gl?sle of Scheinfirma, Hamburg.
