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    TBWAChiatDay Scores Pair of Primetime Spot Emmy Nominations–For Gatorade and Nissan

    By SHOOTUpdated:No Comments3058 Views
    P&G/Always' "LikeAGirl" directed by Lauren Greenfield of Chelsea Pictures for Leo Burnett.

    Leo Burnett garners nom for Always' "#LikeAGirl," BBDO for Snickers' "Brady Bunch," Goodby Silverstein for Adobe's "Dream On," Anomaly for Budweiser's "Lost Dog"

    WEST HOLLYWOOD, Calif. --

    While the swan song season of Mad Men earned 11 Emmy Award nominations, including for Outstanding Drama Series, the real-world ad industry continued to make its mark on the competition with TBWA\Chiat\Day leading the way with two Best Commercial nominations–for Nissan’s “With Dad” directed by Lance Acord of Park Pictures, and Gatorade’s “Made In New York” directed by Henry-Alex Rubin of Smuggler.

    Meanwhile the already much lauded Procter & Gamble/Always’ #LikeAGirl short directed by Lauren Greenfield of Chelsea Pictures for Leo Burnett garnered a primetime commercial Emmy nomination as did the Snickers’ Super Bowl spot titled “Brady Bunch” directed by Jim Jenkins of O Positive for BBDO New York.

    Anomaly New York–which had two nominated commercials last year–is once again in the running for an Emmy on the strength of Budweiser's "Lost Dog," a Super Bowl ad  directed by Jake Scott of RSA.

    And rounding out the field of nominated spots was Adobe’s “Dream On” from Goodby Silverstein & Partners, directed by Brady Baltezore and Mike Landry, and produced by eLevel Studio.

    The winning spot will be announced and honored at the Creative Arts Emmy ceremony on Sept. 12 in Los Angeles.

     

    Category:News
    Tags:BBDO New YorkEmmy AwardsLikeAGirlTBWAChiatDay

    Directors Amy+Pilar and Jose Antonio Prat Join Reform School

    Friday, November 15, 2024

    Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.

    Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.

    Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.

    Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor.  Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.

    “We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More

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