Leo Burnett garners nom for Always' "#LikeAGirl," BBDO for Snickers' "Brady Bunch," Goodby Silverstein for Adobe's "Dream On," Anomaly for Budweiser's "Lost Dog"
While the swan song season of Mad Men earned 11 Emmy Award nominations, including for Outstanding Drama Series, the real-world ad industry continued to make its mark on the competition with TBWA\Chiat\Day leading the way with two Best Commercial nominations–for Nissan’s “With Dad” directed by Lance Acord of Park Pictures, and Gatorade’s “Made In New York” directed by Henry-Alex Rubin of Smuggler.
Meanwhile the already much lauded Procter & Gamble/Always’ #LikeAGirl short directed by Lauren Greenfield of Chelsea Pictures for Leo Burnett garnered a primetime commercial Emmy nomination as did the Snickers’ Super Bowl spot titled “Brady Bunch” directed by Jim Jenkins of O Positive for BBDO New York.
Anomaly New York–which had two nominated commercials last year–is once again in the running for an Emmy on the strength of Budweiser's "Lost Dog," a Super Bowl ad directed by Jake Scott of RSA.
And rounding out the field of nominated spots was Adobe’s “Dream On” from Goodby Silverstein & Partners, directed by Brady Baltezore and Mike Landry, and produced by eLevel Studio.
The winning spot will be announced and honored at the Creative Arts Emmy ceremony on Sept. 12 in Los Angeles.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More