The GRANDY, the Best of Show honor topping the International ANDY Awards, was bestowed Wednesday (4/7) night upon Gatorade’s integrated “Replay” campaign out of TBWAChiatDay, Los Angeles. The awards ceremony gala took place at The Times Center NYC.
The GRANDY winner receives a $50,000 cash award and The GRANDY championship ring. The “Replay” concept grew out of the fact that only three in 10 adults over the age of 30 exercise regularly. The campaign was designed to reignite the athletic spark for those in this age group, allowing them to prove that “once an athlete, always an athlete.” The event-driven campaign leveraged Gatorade’s ability to fuel a second chance for high school players to reunite on their teams and replay the biggest high school game of their lives–15 years later. “Replay” originated with an online, five-episode documentary film in spring 2009, followed by a documentary TV series that launched in the fall on Fox Sports Net. In addition, a high-profile publicity push helped to generate 154 million online impressions and widespread word-of-mouth.
“Replay” also scored Gold in a new ANDY category, Earned Media. Production house was Caviar Content. The directing team for Caviar consisted of Kris Belman and Scott Balcerek.
Among the other Gold winners at the ANDYs was Wieden+Kennedy, Portland, Ore., which saw its Nike Livestrong Foundation “Chalkbot” initiative take the Richard O’Reilly Award for public service in the new RESET category for unique thinking and unusual approaches. Chalkbot was one of the key pieces of work contributing to W+K earning SHOOT‘s Agency of the Year honor in 2009 (12/11/09).
Following the Tour de France tradition of chalking the roads with messages of encouragement for riders, Livestrong and the Lance Armstrong Foundation took the concept one step further, utilizing the roads as a huge canvas for chalk messages of hope in the fight against cancer.
Chalkbot messages were seen around the world through SMS, web banners, Twitter and the WearYellow.com website. Over the course of a month, Chalkbot received more than 36,000 messages; thousands were printed during the 13 stages of the Tour de France over several thousand miles during the 25-day event, with more than 4,000 Twitter followers supporting the program.
The agency networks that took home the most awards in the 2010 ANDYs were: JWT, with a total of six awards (two in New York, one each in London, Milan, Shanghai and Santiago); Leo Burnett, also tallying six (two in the U.K., a pair in Chicago and one each for Toronto and Lisbon); Euro RSCG with five (three for BETC Euro RSCG in Paris, and two for N.Y.); TBWA totaling four (two in L.A. which included The GRANDY, and two in Johannesburg); and DDB copping three honors (Stockholm, London and Sao Paulo).
For a full rundown of ANDY winners, log onto www.andyawards.com. The Advertising Club is the facilitating sponsor of the International ANDY Awards.
Robert Eggers and Willem Dafoe Reunite For “Nosferatu”
When Willem Dafoe enjoys working with a filmmaker, he'll often jump at the chance to do it again.
The list of directors with whom the 69-year-old has worked with more than once is extensive, including Wes Anderson,Yorgos Lanthimos,Paul Schrader,Lars von Trier and, now for a third time, Robert Eggers. "If it's good, you come back," Dafoe said plainly.
The pair spoke about Eggers' adaptation of "Nosferatu" that hits theaters Wednesday, some of the challenges they faced making "The Lighthouse" — their first project together released in 2019 — and the unique relationship that exists between actors and directors.
The interview has been edited for clarity and brevity.
Q: Willem, I read that you called Robert after you saw "The Witch." What did you say?
DAFOE: I want to meet you and I want to know who this filmmaker is.
Q: What is it about him that keeps bringing you back?
DAFOE: Well, if it's good, you come back. When I saw "The Witch," I thought, "Wow, this is a film about a period that I'm not particularly knowledgeable about, but I enter it so easily. This is relevant. It's rooted. It's my story. I'm with these people."
That's quite an incredible trick because a lot of period films, they're always pointing to themselves. They're always sending messages. They're always showing. This had a kind of energy and the kind of physicality and sensuality that I thought, "Who does this? I gotta see this guy." And then I had a wonderful experience in "The Lighthouse" and I played a part that was really fun in "The Northman." So, when he wants to do this passion project and offers me this beautiful role of Professor Von Franz, I say,... Read More