TBWAChiatDay New York is reaffirming its commitment to supporting emerging diverse creative talent, with the resurgence of Young Bloods.
Founded in 2003 by John Hunt, creative chairman, TBWAWorldwide, Young Bloods is a fully immersive creative program. Not to be mistaken with an internship, the paid placement sees residents work alongside members of the agency’s creative department on client briefs and projects.
Since October 19, 2020, the agency has offered bi-weekly workshops, mentorship and portfolio reviews to six residents–Nick Gonzales, Alexa Padron, Jessica Navarrette, Mike Gaines, Anika Grube and Chris Chance.
From Mountain Dew’s Super Bowl “Major Millions” to an array of Nissan work, each Young Blood has been involved in some of the agency’s most well-known work of the past year.
Amy Ferguson, executive creative director, TBWAChiatDay New York, and former Young Blood, noted, “Starting my career as a Young Blood at the agency, the program will always be meaningful to me. The things I learned helped shape the career I have today.”
“Last year, we saw an opportunity to reimagine Young Bloods through a different lens, with the goal of hiring and nurturing creatives from diverse backgrounds at the heart of the program. Changing the demographics of the creative industry is long overdue, and this is one small step we’re taking as part of the agency’s commitment to having diversity as a client on our roster. I’m grateful this program will continue to champion the next generation of creativity,” continued Ferguson.
Following the end of the six month placement on April 16, residents were offered full-time positions and are all continuing their career journey with the agency.
Alexa Padron, TBWAChiatDay NY associate copywriter and recent Young Blood graduate, noted, “The past six months have been incredibly enriching. There’s honestly no better way to learn than by doing, and the Young Bloods program has allowed me to grow in a creative work environment, while seizing opportunities and building lifelong relationships with my now colleagues.”
Next year, Young Bloods will again seek creative talent from diverse backgrounds to celebrate and reflect the multicultural nature of America. Beautiful CVs, websites and top portfolio schools are not prerequisites in the selection process.
