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    TBWAChiatDay Names Thawani Director of Digital Strategy

    By SHOOTUpdated:No Comments2310 Views
    Rohit Thawani
    LOS ANGELES --

    TBWAChiatDay LA has hired Rohit Thawani as head of digital strategy. A key addition to the Digital Arts Network (DAN) team in Los Angeles, Thawani will work with  TBWAChiatDay LA and DAN LA clients including Pepsi, Nissan, adidas, Google and the Grammy Awards. He will report to chief strategy officer, Nick Barham.

    Prior to joining TBWA, Thawani was a lead strategist at 72andSunny where he worked on Google Ad Arts.

    Before moving out to LA, Thawani was a lifetime New Yorker. He spent three years at BBDO NY as digital strategy director working with clients such as FedEx, Mars Chocolate and Lowe’s Home Improvement. Thawani also worked in digital media for five years at Mediavest, where he championed creativity in the digital space and led digital efforts for Coca-Cola’s strategic properties including the Super Bowl, American Idol, NASCAR, NBA, NCAA and the Olympics.

    Thawani is a regular speaker at industry events including OMMA and Mobile Marketing Association (MMA). He is scheduled to lead a SXSW panel in 2014 entitled “Reddit, you’re doing it wrong.”

    “Our industry is still in its infancy, and we're on a mission for advertising to become a little more smart, human, powerful and weird," said Thawani. "I joined TBWA and DAN because we have the vision, tools and talent to do this. I’m looking forward to working with the team and our clients to use every bit of a brand’s ecosystem as a canvas to do something powerful, cultural and effective.”

    Category:News
    Tags:Rohit ThawaniTBWA/Chiat/Day



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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