Anh-Thu Le and Guia Iacomin have been promoted to co-directors of content production at TBWAChiatDay. With more than 40 combined years at the agency, both seasoned producers embody Chiat’s pirate philosophy and have continued to create ambitious, bold work on behalf of some of the world’s leading brands.
In their new roles, Le and Iacomin will co-lead the production department working across disciplines to carry out the agency’s vision of Media Arts, an integrated approach to advertising that combines brand strategy, connections planning, data intelligence and experience design to bring disruptive ideas to market.
“Anh-Thu and Guia embody what it means to be a TBWAChiatDay pirate, consistently producing bold, disruptive work,” said chief creative officer Renato Fernandez. “We are fortunate to retain such incredible talent and our leadership team is confident they’ll continue to evolve the production department into a strategic full-service content studio that meets the needs of today’s changing media landscape."
This year Le celebrated her 25th year at TBWAChiatDay LA. She first entered the agency as a recipient of the Jay Chiat Minority Advertising Training Program (MAT) which gave her a first glimpse into the big, brave ideas the agency prided itself on.
“The culture that lives within the walls of TBWAChiatDay runs 50 years deep and it’s the culture that makes this agency not just a place of work, but part of an iconic institution that champions creativity, innovation, and disruption for its clients” said Le. “My years at TBWAChiatDay are a testament to the passion I have for the craft and for this agency. I’m stepping into this new role with renewed ambition and excitement to creatively bring bold, effective content solutions to life.”
Similarly, Iacomin steps into her second decade with the agency, having worked on legacy brands Gatorade, Nissan, Visa Olympics and many more. “There is a heritage and a culture of creativity at TBWAChiatDay that sets a high bar in the industry,” said Iacomin. “In this new role, I am excited about the opportunity to evolve our content production offering to deliver disruptive work that continues the same ChiatDay legacy Jay Chiat, Guy Day and Lee Clow instilled in us on my first day at the agency.”
Over the course of their tenure at ChiatDay Los Angeles, both Anh-Thu Le and Guia Iacomin worked with advertising legends Clow and Chiat and touched nearly every account the agency has had over the years. From Apple to Airbnb, Visa Olympics, Disney, Netflix, Principal Financial, PlayStation, Nissan and many more, they’ve played a critical role in building the production department, nurturing talent and retaining some of the longest standing clients including Gatorade and The Recording Academy. Together they hold more than 40 top industry awards including an Emmy, Grand Clios, D&ADs, One Shows, Webbys and Gold Cannes Lions.
“Venom: The Last Dance” Tops Box Office For 2nd Straight Weekend
"Venom: The Last Dance" enjoyed another weekend at the top of the box office. The Sony release starring Tom Hardy added $26.1 million in ticket sales, according to studio estimates Sunday. It was a relatively quiet weekend for North American movie theaters leading up to the presidential election. Charts were dominated by big studio holdovers, like "Venom 3," "The Wild Robot" and "Smile 2," while audiences roundly rejected the Tom Hanks, Robin Wright and Robert Zemeckis reunion "Here." Thirty years after "Forrest Gump," "Here" opened to only $5 million from 2,647 locations. "Venom 3" only fell 49% in its second weekend, which is a notably small drop for a superhero film, though it didn't exactly open like one either. In two weeks, the movie has made over $90 million domestically; The first two opened to over $80 million. Globally, the picture is brighter given that it has already crossed the $300 million threshold. Meanwhile, Universal and Illumination's "The Wild Robot" continues to attract moviegoers even six weeks in (and when it's available by video on demand), placing second with $7.6 million. That's up 11% from last weekend. The animated charmer has made over $121 million in North America and $269 million worldwide. "'The Wild Robot' has quietly been this absolute juggernaut for the fall season," said Paul Dergarabedian, the senior media analyst for Comscore. "For that film to see an increase after six weeks is astounding." "Smile 2" landed in third place with $6.8 million, helping to push its worldwide total to $109.7 million. The time-hopping "Here," a graphic novel that was adapted by "Forrest Gump" screenwriter Eric Roth, was financed by Miramax and distributed by Sony's TriStar. With a fixed position camera, it takes audiences through the... Read More