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    TBWAChiatDay Names Le, Iacomin Co-Leads of Content Production

    By SHOOTUpdated:No Comments5025 Views
    Guia Iacomin (l) and Anh-Thu Le
    LOS ANGELES --

    Anh-Thu Le and Guia Iacomin have been promoted to co-directors of content production at TBWAChiatDay. With more than 40 combined years at the agency, both seasoned producers embody Chiat’s pirate philosophy and have continued to create ambitious, bold work on behalf of some of the world’s leading brands.

    In their new roles, Le and Iacomin will co-lead the production department working across disciplines to carry out the agency’s vision of Media Arts, an integrated approach to advertising that combines brand strategy, connections planning, data intelligence and experience design to bring disruptive ideas to market.

    “Anh-Thu and Guia embody what it means to be a TBWAChiatDay pirate, consistently producing bold, disruptive work,” said chief creative officer Renato Fernandez. “We are fortunate to retain such incredible talent and our leadership team is confident they’ll continue to evolve the production department into a strategic full-service content studio that meets the needs of today’s changing media landscape." 

    This year Le celebrated her 25th year at TBWAChiatDay LA. She first entered the agency as a recipient of the Jay Chiat Minority Advertising Training Program (MAT) which gave her a first glimpse into the big, brave ideas the agency prided itself on. 

    “The culture that lives within the walls of TBWAChiatDay runs 50 years deep and it’s the culture that makes this agency not just a place of work, but part of an iconic institution that champions creativity, innovation, and disruption for its clients” said Le. “My years at TBWAChiatDay are a testament to the passion I have for the craft and for this agency. I’m stepping into this new role with renewed ambition and excitement to creatively bring bold, effective content solutions to life.”

    Similarly, Iacomin steps into her second decade with the agency, having worked on legacy brands Gatorade, Nissan, Visa Olympics and many more. “There is a heritage and a culture of creativity at TBWAChiatDay that sets a high bar in the industry,” said Iacomin. “In this new role, I am excited about the opportunity to evolve our content production offering to deliver disruptive work that continues the same ChiatDay legacy Jay Chiat, Guy Day and Lee Clow instilled in us on my first day at the agency.”

    Over the course of their tenure at ChiatDay Los Angeles, both Anh-Thu Le and Guia Iacomin worked with advertising legends Clow and Chiat and touched nearly every account the agency has had over the years. From Apple to Airbnb, Visa Olympics, Disney, Netflix, Principal Financial, PlayStation, Nissan and many more, they’ve played a critical role in building the production department, nurturing talent and retaining some of the longest standing clients including Gatorade and The Recording Academy. Together they hold more than 40 top industry awards including an Emmy, Grand Clios, D&ADs, One Shows, Webbys and Gold Cannes Lions.

    Category:News
    Tags:Anh-Thu LeGuia IacominRenato FernandezTBWAChiat/Day



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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