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    TBWAChiatDay LA Promotes Kirsten Rutherford To Executive Creative Director

    By SHOOTUpdated:No Comments2564 Views
    Kirsten Rutherford
    LOS ANGELES --

    TBWAChiatDay Los Angeles has promoted Kirsten Rutherford to executive creative director. She joins the agency’s creative leadership team alongside Renato Fernandez, chief creative officer, and Caleb Jensen, executive creative director. 

    “Kirsten is a combination of fierce talent and cultural leadership with a high bar for creativity. She represents a new breed of talent this industry needs,” said Fernandez. “Not only does she push for creative excellence, she’s a big proponent of creating meaningful culture and has been a major part of our transformation. Kirsten is helping to shape the future of our agency and has already made an incredible impact during her tenure here.” 

    Rutherford started her TBWAChiatDay LA journey in 2015 where she led creative for brands including Intuit QuickBooks, Southwest Airlines, Viking Cruises and Persil. She also spearheaded Gatorade’s “Sisters in Sweat” campaign, the Save Energy LA Campaign for the L.A. Mayor’s Office as well as work for TrinityKidsCare Hospice and Make-A-Wish Foundation. She had a brief stint at Team One managing global creative for Expedia before rejoining TBWAChiatDay LA in April 2020.  

    Throughout her career at ChiatDay LA, she’s been instrumental in the agency’s growth in talent and in new business. She currently co-leads the agency’s Women’s Affinity Group and most recently was the U.S. Ambassador Judge for the 2021 Gerety Awards. 

    “I couldn’t be more excited to join the creative leadership crew alongside Renato and Caleb,” said Rutherford. “A place that encourages us all to be more human (if in doubt, be more dog) that also recognizes good enough is not good enough when it comes to the work, is a very special place indeed. Being able to build on that kindness and creativity is something I’m so grateful for.”

    Category:News
    Tags:Caleb JensenKirsten RutherfordRenato FernandezTBWAChiatDay Los Angeles



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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