The latest spot for the all-electric Nissan LEAF automobile is quite a departure from the anthem “Polar Bear” commercial yet cut from the same pro-ecological cloth. This time, we’re asked to imagine a world where everything is gasoline powered.
We open on a man waking up to his gas-powered alarm clock from which spews exhaust. Getting ready for work takes us to the kitchen where a gent jump starts the toaster while his wife gases up the microwave oven. In the bathroom, exhaust belches out from a woman’s hair dryer.
Out on the street, we see a female jogger with a gas-powered pedometer; she scampers past a man who’s talking on his petrol-powered cellphone.
Next we’re at the workplace where a man turns the key and puts his foot on the gas pedal to boot up his personal desktop computer. A repair man reads the oil dipstick on the copier machine. Fueling up the office machinery is as simple as going to the proverbial water cooler–but instead of H20, the cooler with a pump is filled with gasoline as workers stop buy to fill up.
We’re even taken to a dentist’s waiting room where we hear a drill being revved up like a sports car engine. Inside, a patient says “ahh” as the dentist pulls the cord on his power drill akin to how a gardener would be pulling the cord to start his gasoline-driven lawn mower.
The spot then takes us to a gas station where a hybrid car, GM’s Volt, is getting a fill-up.
A voiceover asks, “What if everything ran on gas?”
He continues, “Then again, what if everything didn’t?”
The spot concludes with an eyeful of Nissan’s 100 percent electric LEAF.
Dante Ariola of MJZ directed “Gas Powered Everything” for TBWA\Chiat\Day, Los Angeles, with visual effects from The Mill LA.
Matthew Libatique, ASC, was the DP. Editor was Gavin Cutler of Mackenzie Cutler. Colorist was Stefan Sonnenfeld of Company 3. Ren Klyce of Mit Out Sound was the sound designer. Music house was Black Iris Music.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More