Production company Alkemy X has added director Tatjana Green to its roster for U.S. commercial representation. The Canadian/German filmmaker combines a broad background as a creative director, art director and designer on the agency side with over a decade of on-set and location experience. Green has directed a diverse range of commercials, short films, music videos and filmed content series for clients like Sony, Toyota, Procter & Gamble, ESPN, Warner and Walmart, as well as a 2020 Super Bowl spot for P&G.
Her work has been featured and awarded at such top festivals as the Webby Awards, Berlin Independent Film Festival, Hollyshorts LA Film Festival, LA Femme Film Festival, Austin Music Video Festival, and Toronto Independent Film Festival. She brings a uniquely holistic perspective to her role as a director, with regular hands-on experience across all aspects of the commercial production process, spanning branding, costuming and producing.
Nick Pitcavage, Alkemy X executive producer, said of Green, “Her upbeat style, charming sense of humor and creative storytelling gives her work a signature approach that is unmatched. Tatjana fits right in with our roster of highly visual directors and adds a refreshing sensibility that strengthens our offering to our clients.”
Green said she was drawn to the “supportive culture” at Alkemy X based on a “true spirit of collaboration.” Additionally, Green said, “Their experience in original content development and working on major entertainment titles also is exciting to me as a filmmaker.”
Green started her career as a creative director, working at various European advertising agencies for eight years. She transitioned into the film industry, wanting to help smaller ideas see the light of day by helping with production. In 2010, she founded Brought To You By, an agency and production company hybrid that brought a brand-driven approach from agency veterans to the creative production process. Trained at the elite Bauhaus in Germany, Green brings design philosophy and aesthetic to each set. Now based in NYC and Toronto, she continues to balance her commercial work with her film projects, including a current feature documentary exploring how the legal system could change for incarcerated mothers who suffer from postpartum psychosis.
Green was previously repped in the U.S. by ArtClass.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More