Tool of North America won four awards–including Best of Show–at the 2012 SXSW Interative Awards held on Tuesday (3/13) night. The Best of Show honor went to “Take This Lollipop,” which also topped the Experimental category. Directed by Tool’s Jason Zada, “Take This Lollipop” presents you with a video from a deranged stalker who has personal insights into your life based on your Facebook data.
Another major winner on the night was South Korean agency Cheil Worldwide which earned Digital Campaign of the Year distinction for Tesco (which is Homeplus in Korea) grocery stores’ “Homeplus Subway Virtual Store.” Cheil created just that, a virtual store in which items are buyable via smartphones and product bar codes. Commuters waiting in the subway can scan items into an online cart and have them delivered to their homes. “Homeplus Subway Virtual Store” you may recall won last year’s Media Grand Prix honor at the Cannes Lions International Festival of Creativity.
Here’s a category-by-category rundown of the SXSW Interactive competition winners:
Activism
Made in a Free World – Slavery Footprint
unit 9
http://www.slaveryfootprint.org
London, United Kingdom
Amusement
LEGO Life of George
LEGO System A/S
Bilund, Denmark
george.lego.com
Art
Bla Bla
nfb.ca/blabla
National Film Board of Canada
Saint-Laurent, Canada
Business
SCREW*D
www.craftsmanscrewd.com
Y&R Chicago
Chicago, Illinois
Classic
Expedition Titanic
focus.firstbornmultimedia.com/?expedition_titanic
Firstborn
New York City, New York
Community
Big Stories, Small Towns
www.bigstories.com.au
Big Stories Co.
North Carlton, Australia
Educational Resource
Projeqt
www.projeqt.com
Projeqt
New York City, New York
Experimental
Take This Lollipop
takethislollipopawards.toolprototype.com
Tool of North America
Santa Monica, California
Film/TV
Goa Hippy Tribe
www.sbs.com.au/goahippytribe
SBS
Artarmon, Australia
Motion Graphics
Lights
lightsawards.toolprototype.com
Tool of North America
Santa Monica, California
Music
Obsessed With Sound
www.award-entry.nl/2011/default/philips/obsessed-with-sound/music/
Tribal DDB & DDB Amsterdam
Amstelveen, The Netherlands
Personal
ChairTrips
www.chairtrips.com
DSRB Studio
Soquel, California
Social Media
Storify
www.storify.com
Storify
San Francisco, California
Student
Coal: A Love Story
UNC News21
Chapel Hill, North Carolina
coalalovestory.com
Technical Achievement
Eye-Fi iPad App
itunes.apple.com/us/app/eye-fi/id306011124?mt=8
Eye-Fi
Mountain View, California
Special Honors
People’s Choice
Americans Elect
www.creativeawardshowcase.com/americans-elect/
LBi
New York City, New York
Digital Campaign of the Year
TESCO Home plus
TESCO
Breakout Digital Trend
Pinterest
Speaker of the Event
Stephen Wolfram
“Computation and Its Impact on the Future”
Best of Show
Take This Lollipop
takethislollipopawards.toolprototype.com
Tool of North America
Santa Monica, Calif.
“A Complete Unknown,” “Wicked,” “Sing Sing,” “Baby Reindeer” Among Guild of Music Supervisors Award Winners
The Guild of Music Supervisors held its 15th annual awards ceremony on Sunday night (2/23) at the Wiltern Theatre in L.A., honoring the best achievements in music supervision and songwriting with feature category winners including “Wicked,” “A Complete Unknown,” “I Saw the TV Glow” and “Sing Sing.” Among the TV category winners were “Baby Reindeer,” “English Teacher” and “Agatha All Along.”
Stephen Schwartz was awarded the Icon Award to celebrate his contributions to the music and film industry. Schwartz performed his song “Beautiful City” on stage from his musical “Godspell.” Music producer and supervisor Bonnie Greenberg took to the stage to accept the Legacy Award for her outstanding career in music supervision. Music supervisor and executive at EA Games Steve Schnur won the most awards for the evening with two wins for his work on video games EA Sports FC 25 and Dragon Age: The Veilguard.
Keeping their promise of live performances from Best Song nominees, Oscar-nominees Abraham Alexander & Adrian Quesada performed their nominated song “Like a Bird” from “Sing Sing,” which took the prize for Best Song Written and/or Recorded for a Film. Danielle Ponder performed her nominated song “Egún” from Apple TV’s “Manhunt,” and the artist Role Model gave a rousing performance of their song “Sally, When The Wine Runs Out” as the Spotlight artist of the evening.
The complete winners list for the 15th Annual Guild of Music Supervisors Awards is as follows.
FILM
Best Music Supervision in Major Budget Films
Maggie Rodford - “Wicked”
Best Music Supervision in Mid-Level Budget Films
Steven Gizicki - “A... Read More