Tool of North America won four awards–including Best of Show–at the 2012 SXSW Interative Awards held on Tuesday (3/13) night. The Best of Show honor went to “Take This Lollipop,” which also topped the Experimental category. Directed by Tool’s Jason Zada, “Take This Lollipop” presents you with a video from a deranged stalker who has personal insights into your life based on your Facebook data.
Another major winner on the night was South Korean agency Cheil Worldwide which earned Digital Campaign of the Year distinction for Tesco (which is Homeplus in Korea) grocery stores’ “Homeplus Subway Virtual Store.” Cheil created just that, a virtual store in which items are buyable via smartphones and product bar codes. Commuters waiting in the subway can scan items into an online cart and have them delivered to their homes. “Homeplus Subway Virtual Store” you may recall won last year’s Media Grand Prix honor at the Cannes Lions International Festival of Creativity.
Here’s a category-by-category rundown of the SXSW Interactive competition winners:
Activism
Made in a Free World – Slavery Footprint
unit 9
http://www.slaveryfootprint.org
London, United Kingdom
Amusement
LEGO Life of George
LEGO System A/S
Bilund, Denmark
george.lego.com
Art
Bla Bla
nfb.ca/blabla
National Film Board of Canada
Saint-Laurent, Canada
Business
SCREW*D
www.craftsmanscrewd.com
Y&R Chicago
Chicago, Illinois
Classic
Expedition Titanic
focus.firstbornmultimedia.com/?expedition_titanic
Firstborn
New York City, New York
Community
Big Stories, Small Towns
www.bigstories.com.au
Big Stories Co.
North Carlton, Australia
Educational Resource
Projeqt
www.projeqt.com
Projeqt
New York City, New York
Experimental
Take This Lollipop
takethislollipopawards.toolprototype.com
Tool of North America
Santa Monica, California
Film/TV
Goa Hippy Tribe
www.sbs.com.au/goahippytribe
SBS
Artarmon, Australia
Motion Graphics
Lights
lightsawards.toolprototype.com
Tool of North America
Santa Monica, California
Music
Obsessed With Sound
www.award-entry.nl/2011/default/philips/obsessed-with-sound/music/
Tribal DDB & DDB Amsterdam
Amstelveen, The Netherlands
Personal
ChairTrips
www.chairtrips.com
DSRB Studio
Soquel, California
Social Media
Storify
www.storify.com
Storify
San Francisco, California
Student
Coal: A Love Story
UNC News21
Chapel Hill, North Carolina
coalalovestory.com
Technical Achievement
Eye-Fi iPad App
itunes.apple.com/us/app/eye-fi/id306011124?mt=8
Eye-Fi
Mountain View, California
Special Honors
People’s Choice
Americans Elect
www.creativeawardshowcase.com/americans-elect/
LBi
New York City, New York
Digital Campaign of the Year
TESCO Home plus
TESCO
Breakout Digital Trend
Pinterest
Speaker of the Event
Stephen Wolfram
“Computation and Its Impact on the Future”
Best of Show
Take This Lollipop
takethislollipopawards.toolprototype.com
Tool of North America
Santa Monica, Calif.
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhenรฉ Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames โ some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More