Leading tabletop director Rebecca Baehler has joined L.A.-based production company Logan Industry for commercial representation. Baehler is widely known for her work on commercials featuring electronic and tech devices, collaborating with brands such as Apple and Samsung for over 10 years.
Logan Industry founder/executive producer José Nuñez said, “Rebecca and I have worked together since 2011 on a countless number of campaigns both large and small and some in between, basically the whole gamut of what the advertising world has to offer. She is hard working, talented, loyal and a true collaborator. It gives me tremendous pleasure to have such an accomplished director and dear friend join our team.”
Baehler said, “I’ve known and worked with José for many years while we were both at RSA and elsewhere. So joining Logan Industry is not only a natural progression for me, it’s like continuing a family affair. I’m looking forward to working with Logan Industry on projects that incorporate storytelling and breathtaking imagery, not just on product jobs but also whole campaigns. That is my strong suit.”
Born and raised in Los Angeles, Baehler began her production career at age 17 at Amblin Entertainment, eventually becoming a camera assistant on hundreds of globe-trotting commercials working with legendary cinematographer John Stanier (Rambo, Midnight Express, Life of Brian).
Apple’s original go-to director Mark Coppos gave Baehler her first break as a director of photography, which she segued into a career as a director/cinematographer helming top campaigns for Mac, iPod, iPhone, iPad, Lenovo Computers, Casio and Samsung. Since then she has applied her visual and technical skills to a wide range of food, beverage and car spots for blue chip brands from Smirnoff to Reebok to BMW.
“Rebecca has earned a proven reputation for delivering beautiful, real product imagery that far surpasses what can be accomplished in CG,” said Marthinus Lamprecht, Logan Industry executive producer/head of production. “She’s regarded by creatives as a true collaborator and team player.”
Before joining Logan Industry–which produces commercials, branded content, music videos and long-form entertainment–Baehler was signed with RSA and then Radical Media. At Logan Industry Baehler’s goal is to continue her signature tabletop work while also branching out into an eclectic range of commercial assignments with high-end brands.
