Synthetic Pictures has signed director Erik Anderson whose specialities include docu-style, lifestyle and automotive content. His clients include Microsoft, Riddell, Maria Stopes International, and the Rockefeller Foundation. Anderson’s new Riddell spot was recently shortlisted for the Clio Sports competition.
Anderson’s first projects with Synthetic include co-directing with Justin Corsbie a real people campaign for Williamsburg, Virginia Tourism through Luckie & Co., and collaborating with Team
Detroit on a potential docu-style campaign for Ford.
Anderson earned inclusion into SHOOT’s 2013 New Directors Showcase largely on the basis of his Chevrolet spec piece titled “Heirloom.” While at Art Center College of Design, Anderson directed his speculative work for Chevrolet, as well as the documentary, Hands in the Mist.
Anderson said he was drawn to Synthetic by company founder Corsbie and executive producer Allison Smith and their ability and commitment to nurture and steer his career.
Founded in 2002, Synthetic Pictures has offices in L.A., Austin and New York. In addition to a roster of live-action directors, Synthetic has a visual effects division, SP/FX. Synthetic specializes in commercials, branded content and filmed entertainment. The company has worked with agencies including BBDO, Leo Burnett, Doner, Pitch, Agencies of Change, Pereira & O’Dell, Publicis, JWT, R&R, Loomis, Ramey, Integer Group, White & Partners, and Wunderman on projects for clients such as Chrysler, Dell, Vegas Tourism, Dodge, HBO, Jennie-O, Shell, MasterCard, Procter & Gamble, Special K, Land Rover, Dairy Queen, Burger King, Reebok, Sony, Wal-Mart, DreamWorks, and the American Red Cross.
