Sybil McCarthy-Hadfield has joined Los Angeles-based editorial/post house Jigsaw as executive producer. She comes over from the agency side, having served as a senior producer at TBWA/Chiat/Day, Los Angeles, where she worked on nearly every account there, including new automobile model launches for Nissan and Infiniti.
During her nine-year tenure at TBWA/Chiat/Day, McCarthy-Hadfield also worked on Sony PlayStation, the viral/Internet-based Pepsi “Oneify” campaign, and recently headed up the broadcast side of the new business pitch for McDonald’s.
Prior to TBWA/Chiat/Day, she produced at Arnold Worldwide, Boston, with campaigns for such accounts as Volkswagen, Titleist, NYNEX and McDonald’s to her credit.
Of the approach she plans at her new roost, McCarthy-Hadfield related, “If I can carry forth the same spirit of creativity and freedom that I found at TBWA into the postproduction arena at Jigsaw, we will win awards and collaborate more creatively with our clients. My intention is to build an effective support system at Jigsaw for agency creatives and producers. We will set out to demystify the postproduction process and provide solutions.”
McCarthy-Hadfield succeeds Traci Meyer as Jigsaw’s executive producer. Meyer left the business to pursue other interests. The Jigsaw talent roster includes editors Jon Hopp, Justin Trovato, David Trachtenberg and Peter Tarter, and Flame artist Mark Leiss.
Andrea Andrews is head of sales and marketing for Jigsaw. She handles sales nationally and teams with Mark Andrews and Astrid Steele of indie rep firm Where’s the Boards? to cover the West Coast.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More