CLIENT
Lexus RX 330.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Peter Darley Miller, director; Mott Hupfel, DP; Frank Scherma and Frank Stiefel, executive producers; Kathryn Rhodes, producer. Shot on location in Banff and Calgary, Alberta.
AGENCY
Team One Advertising, El Segundo, Calif.
James Dalthorp and Jon Pearce, creative directors; Mike Czako, art director; Bob Fremgen, copywriter; Nikki Shea, producer.
EDITORIAL
Swietlik, Santa Monica.
Frank Effron, editor; Jerry Sukys, executive producer; Endy Hedman, editorial producer.
POST
Swietlik.
Mitch Gardiner, online editor.
Company 3, Santa Monica.
Steve Rodriguez, colorist; Shara Martin, producer.
AUDIO POST
Margarita Mix de Santa Monica.
Jimmy Hite, mixer.
MUSIC/SOUND DESIGN
stimmüng, Santa Monica.
Jason Johnson, composer; Gus Koven, sound designer; Ceinwyn Clark, executive producer.
THE SPOT
"Dismissed" (:30) opens on children at school rejoicing when snowy conditions force the building to close. But then the principal announces that they will have to stay in the building until their parents can reach them by car. The kids whose parents own a Lexus RX 330 are the only ones who are able to navigate the bad weather and reach the school.
Spot broke Jan. 15.