Directing duo Christian & Patrick has signed with global production company Sweetshop for representation across all markets.
Christian & Patrick–who had earlier been handled by Park Pictures–create stunning, immersive worlds, moving seamlessly between vast CGI landscapes, intimate emotional stories and perfectly art-directed moments in time. Their credits span such brands as Mercedes-Benz, Dulux, Thomas Cook, Audi, the California Lottery, Goodyear and Lexus. Along the way their work has won recognition from shows including the Cannes Lions, D&AD, British Arrows, Ciclope and ADC.
Meeting at architecture school, the pair began to experiment with animation and filmmaking, and soon began directing music videos for artists like Incubus, FC Kahuna and Bjork. With the latter, Christian & Patrick would form a longstanding relationship, creating a visual language perfectly matched to her ethereal, experimental soundscape. They directed numerous groundbreaking videos for her such as “Oceania” and the D&AD Pencil-winning “Desired Constellation” and “Unravel”; as well as the visuals featured in her 2004 Olympic Games opening ceremony performance, watched by millions around the world.
George Meeker, managing director, Sweetshop USA, said, “Christian & Patrick are seasoned storytellers who problem-solve with immense detail and craftsmanship, all while being perfect gentlemen.”
In a joint statement, Christian & Patrick said of their new roost, "As a company it has incredible reach, with offices around the world, but somehow manages to make it all feel local and intimate. We’ve been bowled over by its energy and ambition. Sweetshop is making the type of work we love–storytelling with a twist of humor, richly cinematic, creative, quirky stuff. We can’t wait to make our first film together.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More