Sweetshop has signed director Tom Gould for global representation focused on commercials and branded content.
His work has been screened and exhibited globally in MoMA, the Institute of Contemporary Arts and the British Film Institute, while shooting campaigns for brands such as NBA, Ralph Lauren, Reebok and MTV. Gould is also a co-creator of the Viceland TV show F*ck, That’s Delicious with Action Bronson.
Greg Schultz, managing director and executive producer of Sweetshop USA, said, “I was immediately taken by Tom’s blend of highly considered camera perspective, disguised as friend amongst friends married to the authenticity of his characters and stories.”
Fascinated by subcultures and the environment around him, Gould–who worked independently prior to joining Sweetshop–has tapped into a world that exists at a local level, but one which resonates globally.
Gould said, “Since being a young filmmaker, I have watched the success of Sweetshop over the years–so I am now honored to join the team and excited to partner with a truly global company.”
