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    Sway Builds A Honda Element

    By SHOOT StaffUpdated:No Comments1472 Views
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    CLIENT

    American Honda Motor Co.

    PRODUCTION CO.

    The Directors Bureau, Los Angeles.

    Roman Coppola, director; Yon Thomas, DP; Cayce Chambers Cole, executive producer; Eric Escott, line producer. Shot at South Bay Studios, Long Beach, Calif.

    AGENCY

    Rubin Postaer and Associates, Santa Monica.

    Joe Baratelli and David Smith, senior VPs/creative directors; Julie Dolson, senior producer; Nathan Crow, art director; Camille Sze, copywriter.

    EDITORIAL

    Rock Paper Scissors, Los Angeles.

    Ben Longland, editor; Beth McLaughlin, producer.

    VISUAL EFFECTS

    Sway Studio, Los Angeles.

    Mark Glaser, visual effects supervisor; Rachel Kaminek, executive producer; Will Wira, Russell Isler, David Hopkins and Robert Glazer, digital artists.

    A52, Los Angeles.

    Marguerite Cargill, Flame artist; Rick Hassen, managing director; Darcy Leslie Parsons, executive producer; Leighton Greer, producer.

    AUDIO POST

    Margarita Mix de Santa Monica.

    Jimmy Hite, mixer.

    MUSIC

    HUM, Santa Monica.

    Rob Lopez, composer; Jeff Koz, creative director; Debbi Landon, producer.

    THE SPOT

    "Purpose" (:30) opens on a white background with an overhead swarm of Mega Bloks. One red Blok falls onto the white surface and is quickly followed by light gray, dark gray, black and red-orange colored Bloks. They fall in rapid succession to build a Honda Element piece by piece. First, an interior view of the passenger side door and seat is created, then a front quarter panel of the vehicle is formed. As the Bloks continue to rain down, the camera pans in to reveal the building dashboard, steering wheel and sunroof, followed by two rear seats that fold down and flip up for extra trunk space, and finally, a clamshell tailgate and side cargo doors. After the final Blok falls into place, the SUV rotates around for a head-on view. "Every piece has its purpose," states the voiceover (by actor Richard Dreyfuss). "The Element from Honda."

    Spot broke in October.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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