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    Suspect Colors Canon’s World

    By SHOOT StaffUpdated:No Comments1620 Views
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    CLIENT

    Canon U.S.A.

    PRODUCTION CO.

    Conspiracao Films, Rio de Janeiro.

    Andrucha Waddington, director; Ricardo Della Rosa, DP; Alex Mehedff, executive producer, "Color Montage-Elph." Shot on location in Rio de Janeiro.

    Stillking Films, London and Prague.

    Toby Tremlett, director; Thierry Pouget, DP; Nick Saward, executive producer; Petr Moravec, producer, "Color Montage-A Series." Shot on location in Prague.

    AGENCY

    DCA Advertising, New York.

    Ron Rosen, executive creative director/art director; Steven Biegel, creative director/copywriter.

    Driver, New York.

    Scott Weitz, executive producer; Rob Kaplan, music producer; Monika Magda, assistant producer.

    EDITORIAL

    Final Cut, New York.

    Jim Weedon, editor; Akiko Iwakawa-Grieve and Terressa Tate, assistant editors.

    POST/VISUAL EFFECTS

    Suspect, New York.

    Tim Crean, visual effects artist; Rob Appelblatt, visual effects executive producer; Floyd Gillis, 3-D artist.

    Company 3, New York.

    Billy Gabor, colorist.

    AUDIO POST

    Sound Lounge, New York.

    Peter Holcomb, mixer.

    THE SPOTS

    "Color Montage-Elph" and "Color Montage-A Series" (:30s) showcase Canon’s Digic chip, a "digital brain that provides vibrant colors for more beautiful pictures." The spots feature vignettes of people who have their photo taken by a Canon camera. Each photograph transitions to the next scene via a rainbow of colors and light. The spots end with a voiceover and type reading, "Digital revolutionized photography. We revolutionized digital," and finally the Canon logo and the tagline, "Know how."

    Spots broke in October.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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