McCann New York has expanded its creative leadership with the promotions of Susan Young and Daniela Vojta to executive creative directors.
Young and Vojta were hired as group creative directors in 2013 by Joyce King Thomas, chairman and chief creative officer, McCann XBC, the agency’s unit dedicated to the MasterCard business.
Young and Vojta’s recent “Make What’s Next” campaign for Microsoft challenged stereotypes related to gender in the fields of technology and science and won an award at the 2016 Cannes Lions International Festival of Creativity. The creatives also helped launch Microsoft Windows 10 and a patent program for young women.
Prior to McCann, Young was a creative director at Saatchi & Saatchi and a copywriter at KBS+P and Wieden + Kennedy.
Originally from Rio de Janeiro, Brazil, Vojta previously served as integrated creative director at Saatchi & Saatchi, associate creative director at KBS+P and sr. art director at Publicis.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More