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    Superprime Signs Directorial Duo Samuel & Gunnar For Spots

    By SHOOTUpdated:No Comments4138 Views
    Gunnar Pall Olafsson (l) and Samuel Bjarki Petursson, aka Samuel & Gunnar

    Production company Superprime has added Icelandic directing duo Samuel & Gunnar to its roster for U.S. commercial representation.

    Samuel Bjarki Petursson and Gunnar Pall Olafsson are award-winning directors with a passionate eye for detail and a holistic approach to filmmaking. Recent work includes “Unstoppable,” a moving and cinematic portrait of a young girl’s passion for soccer in spite of the stereotypes women must overcome in sports. Made for Icelandair’s sponsorship of the Iceland women’s soccer team, the motivational spot received a Bronze Epica award. Additional Samuel & Gunnar clients include Pixar, Audi, NFL, Spectrum and American Express. 

    Samuel & Gunnar began their career as collaborators as members of their school’s video club in Iceland. Both got their start in film on the postproduction side, working first as editors for commercials, music videos, and features, before transitioning into their work as a director team. This diverse and multidimensional experience deeply informs their approach to filmmaking. Prior to joining Superprime, Samuel & Gunnar were repped by Humble.

    Michelle Ross, Superprime’s managing director, said of Samuel & Gunnar, “I was really drawn to the way they capture such beautiful moments through visual storytelling.”  

    A joint statement from Samuel & Gunnar read, “We are thrilled to find a home on Superprime’s amazing roster of directors. They share our passion for telling stories, it comes through in every part of their personalities and process. We’re looking forward to creating beautiful new work together.”

    Category:News
    Tags:Samuel & GunnarSuperprime

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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