Director Ben Tedesco has joined Superlounge for exclusive U.S. spot representation. He comes aboard a directorial roster comprised of company partner Jordan Brady, Daniel Sheppard, Jacob Slade and Brett Wagner.
Tedesco made a major splash when his MoFilm Chevy Volt “Spaceship” experiment took him to the 2013 Cannes Festival where Chevrolet’s CMO decreed that the spot would air in the fall, which it did. It was while shooting “Spaceship” that Tedesco first met Brady (the director’s girlfriend was working with Brady’s wife, director Jeannette Godoy). “Jordan was genuinely excited from the first cuts of ‘Spaceship’ and saw its potential,” Tedesco recalled. “I met with so many people whose reactions were cautionary: ‘This is such a tough time.’ But Jordan and (Superlounge executive producer) Dave Farrell have the confidence and belief that with the right amount of work and ingenuity, this can happen.”
“I’ve been watching Ben flawlessly execute heartwarming spots for two years now,” said Brady. “Never mind they’ve been on a shoestring budget, they’re just great stories.”
Tedesco developed his visual narrative style over nearly a decade in production working for directors like Zack Snyder and Jeff Cronenweth. “So many elements must come together in order for a spot to take shape—the look of the environment, the physical acting, and above all I have to find the story within the storyboard,” Tedesco observed. In addition to Chevy, Tedesco’s initial work has included specs for Campbell’s, BP and Doritos. Like Chevy, some LegalZoom spots caught the attention of the brand and have begun appearing as formal web spots. More have been commissioned, possibly for broadcast.
