Swedish director Patrik Bergh has joined Superlounge for exclusive U.S. spot representation. His work ranges from lifestyle fare to suspense, drama and emotional storytelling for clients such as Google, VW, Nissan, Honda, and the BBC. Prior to joining Superlounge, Bergh was repped by B-Reel and, previously, by Partizan. He is represented in the U.K. by 76 Ltd.
Based in London, Bergh’s body of work spans commercials, short films and branded content projects. His dark and innovative 20-minute road movie, Exit, commissioned by Nissan and created via TBWA, was shot in the U.S. and was featured on the Box Set Series 4 of the popular TV series 24. “It was an amazing experience,” Bergh said of the 10-day shoot. “Being from Europe, I have a fascination with American road movies and this was my nod to that. I remember being on a low-loader out in the Nevada desert, freezing my ass off and thinking there is absolutely no other place I’d rather be right now.” Bergh’s nontraditional work also includes several four-minute internal “Google Vision” films; shot throughout 2013-’14 in Los Angeles and New York, the performance-based pieces showcase “future” offerings from the brand.
A graduate of The London International Film School, where he won the Kodak Student Commercial Award, Bergh went on to score industry honors including Gold at the London Craft Awards and The Black Pearl Awards, as well as Silver at the Creative Circle Awards and the Midsummer Advertising Awards. His short film work includes Film Four/Orange Film Competition winner Véronique, starring a hitherto-unknown James Buckley (In Betweeners).
“Patrik is the consummate artist. Every frame entertains and moves the story along,” said partner/EP David Farrell who heads the L.A.-based Superlounge along with partner/director Jordan Brady. Bergh said that among the factors drawing him to the company were his affinity for Farrell and Brady and their track record of helping to advance directors’ careers. Bergh joins a Superlounge directorial roster that includes Brady, Daniel Sheppard, Brett Wagner, Dane Hanson, Jeff Aron Lable, and the Jacob/Slade duo.
