Director Jeff Aron Lable has joined Superlounge for exclusive U.S. spot representation. Known for his affinity for visual and narrative comedy, Lable has had work honored at Cannes, The One Show, the L.A. Shorts Fest, plus inclusion in SHOOT’s 2007 New Directors Showcase, the New Directors Showcase at Cannes and on the BBC “World’s Funniest Commercials,” Previously, Lable was with production house Knickerbocker Glory and earlier GO Film; he continues to be repped by Suneeva in Canada.
Among Lable’s notable credits is Discounthotels.com’s “Eggheads” in which a young aspiring martial artist–whose head is literally an egg–learns the perils of karate. Lable has also helmed work for Pepsi and Toyota, as well as Natural Market’s “Birth,” a health food ad depicting a woman giving birth to a full-grown man. Lable’s recent endeavors include five spots for Clorox (via DDB) and a commercial for Dow (Bader Rutter/Milwaukee).
Lable, who grew up outside of Boston and got his start as an agency art director, said he has been a fan of Superlounge’s Jordan Brady since the director launched the company in 2010 with partner Dave Farrell. “In talking to so many companies, what I loved about Superlounge is that Jordan is not only a director but has a vested interest in mentoring and developing other directors,” Lable said. “His guidance has already manifested itself in so many ways.”
The L.A.-based Lable is currently shooting an HBO/ESPN commercial with Dwayne Johnson via Ignition, an in-house project for which he was referred by Brady.
Lable is also at work on a serious short about an adult couple with autism who–suffering from a painful sensitivity to touch–attempts to overcome their isolation and physically connect with one another in the most intimate way possible. “Regardless of the genre or tone,” Lable concluded, “I like to surprise people.”
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More