Vicki Ordeshook has been named executive producer, national sales and marketing, for Superlounge, working alongside EP/partner Dave Farrell. In the newly created role, Ordeshook will oversee sales and marketing for the production company. She has secured James Bartlett of Mr. Bartlett for East Coast representation, and John Buckley of Buckley Reps on the West Coast. Kristina Kovacevic-Plunkett and Joanna Miller of KK&Joanna remain in place in the Midwest. Prior to joining Superlounge, Ordeshook spent three years at Elias, where she served as an EP across all facets of its business with a concentration on sales and marketing.
Ordeshook graduated from LMU’s School of Film and Television with a degree in Film Production, then joined music/sound company Machine Head, where she rose through the ranks to executive producer. Over the next decade, she expanded her producing skills beyond advertising into film, television and video games, including serving as executive music and sound roducer of The Call, starring John Malkovich and Uma Thurman, directed by Antoine Fuqua and sponsored by Pirelli Tires. Additionally, Ordeshook worked in artist management, live action production, post and sales, before joining Elias in 2013.
“I’m excited to be involved in taking Superlounge to the next level,” said Ordeshook,-“building the roster and spreading the news about their talents, delightful personalities, hands-on approach and commitment to making great stories come to life. This position is also a great opportunity to get back to my first love, filmmaking.”
Superlounge recently completed production on its second round of Toyota’s “Built To Amaze” digital campaign (via Saatchi LA), and a Ford campaign created via GTB (formerly Team Detroit). Both projects were directed by Jordan Brady.
In addition to Brady, the Superlounge roster is comprised of award-winning commercial directors Daniel Sheppard, Brett Wagner, Barton Landsman, Jeff Aron Lable and Jeanette Godoy.
Growth Brings Growing Pains–and Bots–To Bluesky
Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.
The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.
But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.
The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.
Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.
"They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More