SUPERLATIVE–the production company headed by EP Pia Clemente, managing director David Kwan and creative manager Stefan Dezil–has signed director Petr Simon, whose work includes spots and digital campaigns for global brands such as LEGO, Skoda, Jaegermeister and Zapier. Simon was formerly represented by Stink for music videos and spots in both the European and U.S. markets.
Dezil said, “We were really impressed with Petr’s campaign for Zapier. He brought a tech spot to life by applying graphic design, an awe-inducing use of motion, minute detail capturing, and character nuance. Petr expertly pairs elements of mixed media, innovative camera movement and elements of sound design to tell holistic stories.”
Simon’s path to filmmaking began as a photographer of the Czech underground, a movement that began in his native Prague. “It was about resistance to conformity or any convention,” said Simon. “I started as a photographer and graphic designer. Simon then realized the limitations of still photography as a medium. “I had my graphic design, my montages, my photos, but I was missing movement,” he says. Directing music videos for rapper Rytmus, hip-hop artist Milion+, along with rappers Sam Wise and Viktor Sheen soon turned Simon into a filmmaker.
Coming from music videos, the self-taught storyteller has brought the best of what he learned over to directing spots. “I love pairing sound with visuals, and graphic design through movement to create interesting compositions,” says Simon. “Each frame tells its own story. The next step for me is to apply more of my POV to advertising and brand-building.”
One recent example is Simon’s recent spot for LEGO titled, “Find Your Flow.” In the campaign, a frazzled young woman comes home from work. Sitting down at her kitchen table, she thinks of a way to decompress from a hard day at work. Enter her box of LEGOS. As she clicks pieces together, a chill soundtrack propels a group of dancers to highlight all the possibilities of the interconnecting LEGO pieces. Now de-stressed, the woman gets on with her evening. The spot ends with the LEGO logo and the tagline, “Adults Welcome.”
“I was really taken by SUPERLATIVE’S interest in my work,” said Simon. “They want to mentor me and focus on growing with me. I have a distinct, urban style that flows seamlessly from one vignette to another.”
Dezil added, “Petr’s storytelling skills are propelling SUPERLATIVE into a whole new realm of modernism in filmmaking. He’s a young auteur who loves to apply his personal influence and artistic control to branding.”
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this โ and those many "Babadook" memes โ unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables โ "Bah-Bah-Doooook" โ an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More