By CAROLYN GIARDINA
Audio mixer Rich Cutler has joined Superdupe Recording, New York. Cutler comes from Aural Fixation, the audio division of New York-based First Edition.
At First Edition, he mixed such spots as Omnipoints Blind Data and Parrot for Hill Holliday/Altschiller, New York. More recently, he completed campaigns for Bell South featuring Dixie Carter out of Westwayne, Atlanta; and Popeyes Fried Chicken out of Hill Holliday/Altschiller.
Cutler joined First Edition in 96. Prior to that, he was a mixer at various New York-based companies including Magno Sound & Video, now-defunct DB Sound Studios, and now-defunct Editel/New York. Earlier he held various pro audio sales positions and freelanced as a recording engineer.
Culters experience included a stint as a technical sales representative for Synclavier where he worked with Neil Karsh, who is now VP of audio services at Superdupe parent company New York Media Group. The two are happy to be reunited. He is a great mixer with a diversity of skills and strengths, Karsh said of Cutler.
Cutler views Superdupe as a good place to further grow my career. He explained that Superdupe installed a Fairlight MFX digital console in each mixing room along with other new technologies. All the rooms are [equipped] with cutting edge, state of the art equipment, he commented, adding that this enables clients and mixers the convenience and flexibility to use different suites if needed.
Under Neils leadership, Superdupe has built a great reputation in the industry, Cutler said. The recent technology acquisitions and major renovations made Superdupe a great choice for me.
Cutler joins a roster that includes mixers Gary Arnold, Glenn Navia, Henry Perotti, Mitch Raboy and Bill Smith as well as music director Andrew Knox.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More