SuperBloom House, an independent content and production company founded by Briony McCarthy and Tom Dunlap, has unveiled the founding class of The Creative Collective, a roster of multi-hyphenate creatives that’s been curated to develop films, documentaries, reality TV concepts, digital series, and more for SuperBloom’s brand clients.
Under the leadership of Mitch Eisner, a former A&R exec for Sony, The Creative Collective includes:
- TV veteran producers/showrunners Josh Schwartz & Stephanie Savage (The O.C., Gossip Girl, Hart of Dixie, The Carrie Diaries, Dynasty, Looking for Alaska, Nancy Drew)
- Comedian and podcast host Danny Pellegrino (Everything Iconic with Danny Pellegrino)
- Author Mickey Rapkin (Pitch Perfect)
- Supervising producer Trishtan Williams (Love is Blind, 12 Dates of Christmas)
- Olympic skier, actor, creator, writer and host Gus Kenworthy
- VFX director/editor/creator Cache Bunny
- Henock Sileshi, creative director and Brockhampton band member
- Ryan Duffy, director/showrunner/journalist
- Cooper Green, producer/showrunner
- Arman Nafeei, host/music director/curator
- Brandon Arreaga, music producer/director/artist, former band member of PRETTYMUCH
- Malibu Babie, artist/songwriter/producer
- Danielle Degrasse-Alston, photographer/director
- Kendall Goldberg, writer/director
- Hannah Logan Peterson, writer/director
- Julieee Logan, director/GIF photographer
- Fiz Olajide, director/producer
- Pax & Q, video artists/animators
- Daniel Prakopcyk, photographer/director
- Sara Joe Wolansky, documentary filmmaker, former sr. producer at The New Yorker
- Abe Zvrow, comedy writer/director
The SuperBloom House Creative Collective offers a community for its members, inspiring collaboration across industries, media and creative craft, with an ambition to change the shape of what advertising and content can look like. Brands will be able to take advantage of a range of capabilities that ordinarily require multiple agency and talent partners. These include the creation of digital documentaries and immersive experiences, script and screenwriting, IP development, branded long and short-form films, reality TV and digital competition experiences, digital art & design, and fashion & merchandising.
Akin to the benefits offered to brands are those available to the creative members. They are not exclusively committed to SuperBloom; their commitment to SuperBloom and the brands they work with is to be an active collaborator on projects presented to them.
Eisner, head of the Creative Collective at SuperBloom, started at Live Nation, managing talent strategy for global tours with notable artists such as Rihanna and Jay Z. That led Eisner to SYCO Entertainment, where he was recruited by Simon Cowell and managed marketing and A&R efforts, driving successful campaigns for artists like One Direction, Fifth Harmony and Labrinth. In 2017, Eisner joined KYN Entertainment as head of artist management, helping to build the company from the ground up and forming strategic endorsement and licensing agreements with brands such as Puma, Moncler, Twitch, Kellogg’s and Hollister. In 2022, he joined the team at SuperBloom House.
Eisner said, “Community is essential to sparking creativity and generating truly captivating content. With the commercialization of creativity, we lost sight of the magic that happens when we bring creative people together. By bringing brand opportunities into a multiskilled community of creators, we give our members access to all parts of the creative process, not just one. We are yet to see a company who can bring together marketing, advertising, entertainment and production talent together at scale, all under one roof–until now.”
McCarthy, co-founder and CEO of SuperBloom, said, “We’ve intentionally built this as a collective of talent, not the small roster of big names or individual creators, typically represented by agencies. By guiding and managing every step of the process – from ideas to production, we can represent a brand’s voice from many different perspectives, with stories more closely attuned with sub-cultures and real-world conversations.”
The news of the Creative Collective–which plans to be 500 strong by the end of 2023–comes after SuperBloom recently unveiling a branded entertainment slate under the guidance of Adam Milano, whose credits include Nick and Norah’s Infinite Playlist, The House Bunny, One Direction: This is Us, X Factor and America’s Got Talent.
