SuperBloom House, an independent content and production company founded by Briony McCarthy and Tom Dunlap, has unveiled the founding class of The Creative Collective, a roster of multi-hyphenate creatives that’s been curated to develop films, documentaries, reality TV concepts, digital series, and more for SuperBloom’s brand clients.
Under the leadership of Mitch Eisner, a former A&R exec for Sony, The Creative Collective includes:
- TV veteran producers/showrunners Josh Schwartz & Stephanie Savage (The O.C., Gossip Girl, Hart of Dixie, The Carrie Diaries, Dynasty, Looking for Alaska, Nancy Drew)
- Comedian and podcast host Danny Pellegrino (Everything Iconic with Danny Pellegrino)
- Author Mickey Rapkin (Pitch Perfect)
- Supervising producer Trishtan Williams (Love is Blind, 12 Dates of Christmas)
- Olympic skier, actor, creator, writer and host Gus Kenworthy
- VFX director/editor/creator Cache Bunny
- Henock Sileshi, creative director and Brockhampton band member
- Ryan Duffy, director/showrunner/journalist
- Cooper Green, producer/showrunner
- Arman Nafeei, host/music director/curator
- Brandon Arreaga, music producer/director/artist, former band member of PRETTYMUCH
- Malibu Babie, artist/songwriter/producer
- Danielle Degrasse-Alston, photographer/director
- Kendall Goldberg, writer/director
- Hannah Logan Peterson, writer/director
- Julieee Logan, director/GIF photographer
- Fiz Olajide, director/producer
- Pax & Q, video artists/animators
- Daniel Prakopcyk, photographer/director
- Sara Joe Wolansky, documentary filmmaker, former sr. producer at The New Yorker
- Abe Zvrow, comedy writer/director
The SuperBloom House Creative Collective offers a community for its members, inspiring collaboration across industries, media and creative craft, with an ambition to change the shape of what advertising and content can look like. Brands will be able to take advantage of a range of capabilities that ordinarily require multiple agency and talent partners. These include the creation of digital documentaries and immersive experiences, script and screenwriting, IP development, branded long and short-form films, reality TV and digital competition experiences, digital art & design, and fashion & merchandising.
Akin to the benefits offered to brands are those available to the creative members. They are not exclusively committed to SuperBloom; their commitment to SuperBloom and the brands they work with is to be an active collaborator on projects presented to them.
Eisner, head of the Creative Collective at SuperBloom, started at Live Nation, managing talent strategy for global tours with notable artists such as Rihanna and Jay Z. That led Eisner to SYCO Entertainment, where he was recruited by Simon Cowell and managed marketing and A&R efforts, driving successful campaigns for artists like One Direction, Fifth Harmony and Labrinth. In 2017, Eisner joined KYN Entertainment as head of artist management, helping to build the company from the ground up and forming strategic endorsement and licensing agreements with brands such as Puma, Moncler, Twitch, Kellogg’s and Hollister. In 2022, he joined the team at SuperBloom House.
Eisner said, “Community is essential to sparking creativity and generating truly captivating content. With the commercialization of creativity, we lost sight of the magic that happens when we bring creative people together. By bringing brand opportunities into a multiskilled community of creators, we give our members access to all parts of the creative process, not just one. We are yet to see a company who can bring together marketing, advertising, entertainment and production talent together at scale, all under one roof–until now.”
McCarthy, co-founder and CEO of SuperBloom, said, “We’ve intentionally built this as a collective of talent, not the small roster of big names or individual creators, typically represented by agencies. By guiding and managing every step of the process – from ideas to production, we can represent a brand’s voice from many different perspectives, with stories more closely attuned with sub-cultures and real-world conversations.”
The news of the Creative Collective–which plans to be 500 strong by the end of 2023–comes after SuperBloom recently unveiling a branded entertainment slate under the guidance of Adam Milano, whose credits include Nick and Norah’s Infinite Playlist, The House Bunny, One Direction: This is Us, X Factor and America’s Got Talent.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More