SuperBloom House, an independent modern media content and production company, has brought Adam Milano and Gregg Hirschorn aboard as, respectively, head of content development and head of content strategy.
Hirschorn had previously served as NY-based group connections strategy director at agency 72andSunny while Milano was in L.A. as head of development at Hecho Studios, a content shop which spun out of 72andSunny. Milano and Hirschorn come together for the first time at SuperBloom.
Earlier affiliations for Milano include SYCO Entertainment, Sony Pictures and Live Nation. Hirschorn’s prior roosts include PHD Media and Group M.
Milano and Hirschorn bring to SuperBloom their respective experience of what works in entertainment and media (specifically, digital and streaming platforms like YouTube, Hulu, Instagram, Roku). The execs will guide formats and help SuperBloom tell brand stories in a way that resonates with consumers, increases views and engagement, and drives brand success.
Milano said of working with Hirschorn, “We both start the creative process from a different corner. Gregg has the immense responsibility to make sure we’re always bringing it back to the objectives on the table, and I’m always asking ‘does this move me emotionally in any direction?’ In a lot of ways it’s the same objective. I think what really works though is that we keep each other in check through the entire experience so entertainment, marketing goals and media behaviors align seamlessly.”
Hirschorn contended, “Nobody is thinking about content creation this way. Media insights help our creators make smart and fast decisions around content we already know will work. We explore how people interact with media on a particular platform and we get super specific with the content we create, giving brands the best opportunity to connect with audiences.”
Initial work from the duo at SuperBloom includes a branded content series for Panera dubbed “Behind The Counter.” The six-part branded entertainment series transports the viewer into Panera’s Test Kitchen and serves an intimate, behind the scenes look into the innovation, ingredients and humanity that goes into each recipe.
Milano now reunites with SuperBloom co-founders Briony McCarthy and Tom Dunlap, whom he worked with at Hecho Studios. McCarthy and Dunlap had been president and chief content officer, respectively, at Hecho.
James Earl Jones, Lauded Actor and Voice of Darth Vader, Dies At 93
James Earl Jones, who overcame racial prejudice and a severe stutter to become a celebrated icon of stage and screen — eventually lending his deep, commanding voice to CNN, "The Lion King" and Darth Vader — has died. He was 93.
His agent, Barry McPherson, confirmed Jones died Monday morning at home in New York's Hudson Valley region. The cause was not immediately clear.
The pioneering Jones, who was one of the first African American actors in a continuing role on a daytime drama and worked deep into his 80s, won two Emmys, a Golden Globe, two Tony Awards, a Grammy, the National Medal of Arts, the Kennedy Center Honors and was given an honorary Oscar and a special Tony for lifetime achievement. In 2022, a Broadway theater was renamed in his honor.
He cut an elegant figure late in life, with a wry sense of humor and a ferocious work habit. In 2015, he arrived at rehearsals for a Broadway run of "The Gin Game" having already memorized the play and with notebooks filled with comments from the creative team. He said he was always in service of the work.
"The need to storytell has always been with us," he told The Associated Press then. "I think it first happened around campfires when the man came home and told his family he got the bear, the bear didn't get him."
Jones created such memorable film roles as the reclusive writer coaxed back into the spotlight in "Field of Dreams," the boxer Jack Johnson in the stage and screen hit "The Great White Hope," the writer Alex Haley in "Roots: The Next Generation" and a South African minister in "Cry, the Beloved Country."
He was also a sought-after voice actor, expressing the villainy of Darth Vader ("No, I am your father," commonly misremembered as "Luke, I am your father"), as... Read More